Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication

Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication

For a long time in the fitness industry, it was said that scientific information wasn't sexy. If you wanted to attract an audience, go with a captivating headline and tell people what they want to hear. One weird trick to lose weight. And for a long time, this was the norm. However, two individuals in the last several years have completely disproved this theory. Greg Nuckols & Jeff Nippard have grown sizeable audiences while actually increasing the complexity of science in their fitness information. How do you effectively communicate information so it reaches a large audience? How do you avoid clickbait? What can we learn from marketing? Hosts Eric Helms & Omar Isuf explore these questions and more in this extended podcast!

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Avsnitt(406)

Ep 395: Science Communication Versus Commodification (ft. Dr. Nick Tiller)

Ep 395: Science Communication Versus Commodification (ft. Dr. Nick Tiller)

Eric Helms hosts researcher and scientific skeptic Dr. Nick Tiller for a conversation on science communication versus "commodification" in health and fitness. After Tiller traces his path from UK spor...

4 Nov 1h 27min

Ep 394 - Common Movement Questions

Ep 394 - Common Movement Questions

Iron Culture co-hosts Eric Trexler and Eric Helms answer four common questions about movement and lifting. Topics include anterior pelvic tilt, tibial torsion and asymmetry, butt wink, and Smith machi...

28 Okt 1h 25min

Ep 393 - When Science Isn't Ready for "Prime Time"

Ep 393 - When Science Isn't Ready for "Prime Time"

Trexler and Helms step back from training specifics to talk about how science gets interpreted, communicated, and applied. Trexler opens with two anecdotes that exposed a blind spot in his own communi...

21 Okt 1h 12min

Ep 392 - Training Frequency for Hypertrophy

Ep 392 - Training Frequency for Hypertrophy

Trexler and Helms dig into training frequency and hypertrophy, prompted by a wave of recent discussion and two new papers: a new original study comparing three weekly sessions of three sets against on...

14 Okt 1h 20min

BONUS: The Missing Dimension to Optimum Sports Nutrition? - Eric Helms & Steve Hall

BONUS: The Missing Dimension to Optimum Sports Nutrition? - Eric Helms & Steve Hall

In this episode, Eric Helms and Steve Hall explore the nature of aging, the importance of self-awareness, and practical insights into nutrition and training for bodybuilders.  They share personal stor...

6 Okt 1h 1min

Ep 391 - What Can You REALLY Learn From Pre-Steroid Era Bodybuilders? (with Dr. Conor Heffernan)

Ep 391 - What Can You REALLY Learn From Pre-Steroid Era Bodybuilders? (with Dr. Conor Heffernan)

This episode looks at bodybuilding before steroids became widespread, arguing that the era is far more useful (and more complicated) than the usual "pure, simple, natty golden age" story. Drs Eric Hel...

30 Sep 1h 46min

Ep 390 - Is Muscle Loss Really a Big Deal?

Ep 390 - Is Muscle Loss Really a Big Deal?

Bodybuilders are laser-focused on retaining as much muscle as possible while dieting, and for very good reason. In that context, the smallest details matter. But what about everybody else?  This episo...

23 Sep 1h 8min

Ep 389 - What the Erics Actually Do

Ep 389 - What the Erics Actually Do

In this episode, Eric Helms and Eric Trexler share their current approaches to diet, training, and supplementation, emphasizing pragmatic strategies, individualization, and the importance of evidence-...

16 Sep 1h 38min

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