Profitable Farmer9 Okt 2025

# 177 - Premium, High Marbling Lamb Is Here. With Tom Bull from LAMBPRO

After more than 15 years of focused breeding, data collection, and persistence, Tom Bull and his team at LAMBPRO have achieved what many thought was impossible: the creation of KS7, a Marble Score 7 lamb, developed in partnership with Meat & Livestock Australia, Endeavour Meats, and chef Matt Moran. This high-marbling lamb delivers the same eating quality, juiciness, and tenderness that consumers love in premium beef. But this story isn’t just about a product. It’s about the vision, innovation, and belief that Australian lamb can compete on the global stage for the most discerning markets. Tom shares the journey from identifying high-marbling Hampshire Down genetics to developing grading technology that can now grade lambs accurately on the processing floor. He also reflects on what this means for producers and how the industry can evolve to attract young people, reduce labour, and build more efficient, profitable sheep enterprises. Specifically during this episode, we unpack:

how genetic discovery and grading technology combined to deliver the world’s first Marble Score 7 lamb;

how labour efficiency and youth engagement are shaping the next era of sheep production; and

why Australia’s future lies in premium, not commodity markets, serving the “Uber-premium” consumer who values quality over quantity.

Tom Bull’s work is proof that persistence and vision can move an entire industry forward and that Australian producers are ready to lead the world in innovation and eating quality. You can learn more about Tom and his work at https://www.lambpro.com.au/ A huge thanks to Tom Bull for his time, insight, and unwavering commitment to raising the bar for Australian lamb. P.S. Innovation like Tom’s doesn’t happen by chance. It comes from clear goals, smart planning and bold action. The TOP Producers Workshop in Sydney on the 16th & 17th February 2026 will help you bring that same mindset to your farm business. Two days that change the way you lead, earn and grow. 🔥 Early bird tickets are on sale now for a limited time only! Click here to secure your spot.

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Avsnitt(199)

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