80/20 Marketing & AdWords Changes with Perry Marshall

New post from The eCommerceFuel Blog:

The art of sorting out your customers, weeding out the qualified from the non-qualified, is one of the most important skills you can develop in business. There are hundreds of tools out there that claim to help you to weed out these customers, but none as effective as the 80/20 rule. This week AdWords guru Perry Marshall is here to discuss the 80/20 rule of marketing strategies. We discuss everything you need to know about predicting what your market will be spending, getting those higher-ticket sales, and making your mark in your industry. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Perry Marshall of PerryMarshall.com) Andrew: Before we dive into the episode, I want to tell you about an experiment we're going to run over the next couple of weeks. One of our private community members David Heacock posted a discussion about asking for advice about if he should advertise his eCommerce store on the Tim Ferriss podcast. And its really expensive to do that given Tim's reach and before he made the plunge and made a huge investment we said well hey, tell you what, what if we use the eCommerceFuel podcast as a little experiment to gauge if potentially it would be a good idea based on the reaction of our podcast listeners, the percentage that listen to the episode and take action and compare to Tim Ferriss' rates and get an idea if this is a good investment. So thats what we're going to do. And we're going to follow up on this after they run to let you know if they worked. Did you guys actually respond? Was it useful? If you have an eCommerce store, should this be something that you consider? Should be kinda interesting. At this point you're wondering what does David sell. David is the owner of Filterbuy.com where he manufactures high efficiency quality air filters for your home furnace. And if you're listening I could tell you to buy one of these filters because it's going to increase the life of your furnace and keep away the $500/hour HVAC guys. I could try to scare you with that. I could also try to scare you by saying hey you've probably got a nasty filter in your home right now, the air quality in your home is terrible and more than likely it's giving all of your family, everyone you love, your young children, chronic asthma and allergies. I have asthma and I'm fairly certain it's because my parents didn't change their furnace filter as much as they should. I could try to scare you about all these things and those things are all true. But I think the most compelling reason for me is that you don't have to make those terrible trips to the home hardware store, where you waste an entire morning or afternoon, you drive across town, you wander around a store, you run into a couple of acquaintances and before you know it, it's been a few hours and $200 later you're finally home. You don't have to do that. David will ship these filters right to your door. And if you sign up with one of his really convenient subscriptions services ever year, or however often you need them, a filter magically appears on your doorstep. No home depot run required. So check him out at filterbuy.com/ecommercefuel. David is going to give you 15% off all his stuff or 20% off all his filters if you sign up for a subscription. That's filterbuy.com/ecommercefuel. Check them out, grab a filter for your home and make it a better environment and be a part of the experiment. We're going to follow up in upcoming episodes and let you know how it worked out. Alright. On with the show. Today on the podcast joined by Perry Marshall who is a fairly familiar name online, and in the eCommerce world, most notably for AdWords. He quite literally wrote the book on AdWords, "The Ultimate Guide to AdWords," which has been one of, if not the definitive guide in the space, and so we do, we definitely talk about AdWords.