200 This is Marketing by Seth Godin
The Marketing Book Podcast9 Nov 2018

200 This is Marketing by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

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066 The Agile Marketer by Roland Smart

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065 Driving Demand by Carlos Hidalgo

065 Driving Demand by Carlos Hidalgo

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064 New Sales. Simplified. by Mike Weinberg

064 New Sales. Simplified. by Mike Weinberg

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063 Hacking Marketing by Scott Brinker

063 Hacking Marketing by Scott Brinker

"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker

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062 Magnetic by Joe Calloway

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061 The Conversion Code by Chris Smith

061 The Conversion Code by Chris Smith

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060 Hug Your Haters by Jay Baer

060 Hug Your Haters by Jay Baer

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059 Small Data by Martin Lindstrom

059 Small Data by Martin Lindstrom

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