205 Effective Sales Enablement by Pam Didner

205 Effective Sales Enablement by Pam Didner

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner

Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.


Using case studies and examples from some of the world's largest companies including Google, Cisco, and Salesforce, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Avsnitt(579)

058 UnSelling by Scott Stratten

058 UnSelling by Scott Stratten

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

19 Feb 201637min

057 The Content Promotion Manifesto by Chad Pollitt

057 The Content Promotion Manifesto by Chad Pollitt

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

12 Feb 201637min

056 Town Inc. by Andrew Davis

056 Town Inc. by Andrew Davis

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015

5 Feb 201634min

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe

29 Jan 201634min

054 X: The Experience When Business Meets Design by Brian Solis

054 X: The Experience When Business Meets Design by Brian Solis

"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis

22 Jan 201624min

053 The Content Formula by Michael Brenner

053 The Content Formula by Michael Brenner

"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner

15 Jan 201644min

052 Think Like a Rock Star by Mack Collier

052 Think Like a Rock Star by Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

8 Jan 201635min

051 Subscription Marketing by Anne Janzer

051 Subscription Marketing by Anne Janzer

"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn" by Anne Janzer Click here for the episode's show notes and links.  https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer

1 Jan 201632min

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