215 Wise Guy by Guy Kawasaki
The Marketing Book Podcast22 Feb 2019

215 Wise Guy by Guy Kawasaki

Wise Guy: Lessons From A Life by Guy Kawasaki

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/wise-guy-guy-kawasaki

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.

Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.

Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

For instance, you'll follow Guy as he:

* Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world.

* Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.

* Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either."

* Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.

* Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier!

Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Avsnitt(579)

050 The Business of Podcasting by Donna Papacosta

050 The Business of Podcasting by Donna Papacosta

"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta

25 Dec 201522min

049 The Challenger Customer by Pat Spenner

049 The Challenger Customer by Pat Spenner

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by  Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner

18 Dec 201531min

048 Maximize Your Social by Neal Schaffer

048 Maximize Your Social by Neal Schaffer

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer Recorded 11/3/2015

11 Dec 201549min

047 Manipurated by Daniel Lemin

047 Manipurated by Daniel Lemin

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015

4 Dec 201532min

046 Social Wealth by Jason Treu

046 Social Wealth by Jason Treu

"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu

27 Nov 201533min

045 Making Rain with Events by Scott Ingram

045 Making Rain with Events by Scott Ingram

"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram

20 Nov 201533min

044 Likeable Social Media by Dave Kerpen

044 Likeable Social Media by Dave Kerpen

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen Recorded 10/15/2015

13 Nov 201533min

043 YouthNation by Matt Britton

043 YouthNation by Matt Britton

"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton https://www.salesartillery.com/marketing-book-podcast/youthnation-matt-britton

6 Nov 201526min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-borsens-finest
svd-ledarredaktionen
avanzapodden
rss-svart-marknad
lastbilspodden
rss-dagen-med-di
24fragor
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
fill-or-kill
borsmorgon
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
affarsvarlden
bathina-en-podcast
dynastin