221 Conversational Marketing by David Cancel
The Marketing Book Podcast5 Apr 2019

221 Conversational Marketing by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/conversational-marketing-david-cancel

Real-time conversations turn leads into customers

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it's most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.

Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:

Merge inbound and outbound tactics into a more productive dialog with customers
Integrate conversational marketing techniques into your existing sales and marketing workflow
Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Avsnitt(579)

058 UnSelling by Scott Stratten

058 UnSelling by Scott Stratten

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

19 Feb 201637min

057 The Content Promotion Manifesto by Chad Pollitt

057 The Content Promotion Manifesto by Chad Pollitt

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

12 Feb 201637min

056 Town Inc. by Andrew Davis

056 Town Inc. by Andrew Davis

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015

5 Feb 201634min

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe

29 Jan 201634min

054 X: The Experience When Business Meets Design by Brian Solis

054 X: The Experience When Business Meets Design by Brian Solis

"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis

22 Jan 201624min

053 The Content Formula by Michael Brenner

053 The Content Formula by Michael Brenner

"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner

15 Jan 201644min

052 Think Like a Rock Star by Mack Collier

052 Think Like a Rock Star by Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

8 Jan 201635min

051 Subscription Marketing by Anne Janzer

051 Subscription Marketing by Anne Janzer

"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn" by Anne Janzer Click here for the episode's show notes and links.  https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer

1 Jan 201632min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-borsens-finest
svd-ledarredaktionen
avanzapodden
rss-svart-marknad
lastbilspodden
rss-dagen-med-di
24fragor
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
fill-or-kill
borsmorgon
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
affarsvarlden
bathina-en-podcast
dynastin