Ep. 2495 Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ | Masterclass US Wine Market

Ep. 2495 Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ | Masterclass US Wine Market

Welcome to Episode 2495 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ, the global leader in consumer intelligence and analytics. Key Takeaways: How moderation trends are changing not only how much we drink, but what we drink. The evolution of premiumization: authenticity and craftsmanship. How economic pressures are pushing consumers to prioritize value and meaning in their purchases. More about the guest: Kaleigh Theriault is Director of Beverage Alcohol Thought Leadership at NielsenIQ (NIQ), the leading global consumer intelligence company that provides data, analytics, and technology to help retailers and consumer brands understand consumer buying behavior and market trends. Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry continues to evolve. Connect: Website: https://nielseniq.com/global/en/ Linkedin: https://www.linkedin.com/in/kaleightheriault More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 274 Polly Hammond (5forests) on Wine Marketing

Ep. 274 Polly Hammond (5forests) on Wine Marketing

Monty Waldin meets Polly Hammond, founder of 5forests, a leading communication and marketing agency for wineries. Polly talks about how she got into wine, her experience as an expat in New Zealand, and best practice strategies she teaches to wineries regarding communication, marketing, and digital presence. Polly tells Monty about the ins and outs of her work with wineries and her brand workshops with a “Socratic” approach that ultimately leads wineries to communicate and position their brands more effectively.

3 Mars 202024min

Ep. 273 André Ribeirinho (CEO of Adegga) on the Portuguese Wine Market

Ep. 273 André Ribeirinho (CEO of Adegga) on the Portuguese Wine Market

In this episode Monty Waldin interviews Portuguese food, wine, and travel entrepreneur André Ribeirinho. André is the CEO and co-founder of Adegga and has piloted innovative digital projects about wine such as Wine Spots, an App that designs wine tours drawing on the input of local wine lovers with first-hand knowledge of wineries and regions. André also discusses the Portuguese market for Italian wine and his love for Italy and Sicilian wines in particular.

2 Mars 202014min

Ep. 272 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Malvasie Part 2

Ep. 272 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Malvasie Part 2

Professor Attilio Scienza returns to the Italian Wine Podcast to share knowledge of Mavisias in a discussion with Monty Waldin that will surely interest scholars of Italian grape varieties. In part 2 the Professor shares the story of a real-life mystery surrounding Leonardo da Vinci’s ancient vineyard in Milan as well as a fictitious crime story involving the Professor himself as told by Giovanni Negri in his novel, Il Vigneto da Vinci (rest assured: spoilers have been removed). As always, discussions with Professor Scienza are recorded first in Italian then re-recorded in English with Rebecca Lawrence playing the English language voice of Attilio Scienza. Both Italian and English transcripts are made available to assist studious listeners. This is the English Language version of IWP Episode 272.

25 Feb 20208min

Ep. 271 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Malvasie Part 1

Ep. 271 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Malvasie Part 1

Professor Attilio Scienza returns to the Italian Wine Podcast to share knowledge of Malvasias in a discussion with Monty Waldin that will surely interest scholars of Italian grape varieties. In part 1 the Professor gets into the various types of Malvasia and tries to clear up uncertainties surrounding the grape’s many names. Monty and Professor Scienza attempt to place the proliferation of the variety within a historical context and set out to explore its relationships with other varieties. As always, discussions with Professor Scienza are recorded first in Italian then re-recorded in English with Rebecca Lawrence playing the English language voice of Attilio Scienza. Both Italian and English transcripts are made available to assist studious listeners. This is the English language recording of IWP Episode 271.

24 Feb 202015min

Ep. 270 Cristina Ziliani (Berlucchi Winery) on the Franciacorta Wine Region

Ep. 270 Cristina Ziliani (Berlucchi Winery) on the Franciacorta Wine Region

In this episode Monty Waldin meets Cristina Ziliani, daughter of Franciacorta creator and co-owner of Guido Berlucchi - Franco Ziliani. Cristina talks about his father’s dream in 1961 of making a great Italian traditonal method sparkling wine and illustrates the characteristics of the Franciacorta terroir and microclimate near Lake Iseo in Lombardy. Cristina tells Monty about the company’s goal to make their vineyards organic in full (at present 2/3 of their vineyards are organic) and their work with precision farming technologies. She also presents various Franciacorta styles—rosé, Satèn, and zero dosage—and a typical dish from the area, Manzo all’olio, paired with Franciacorta rosé. Tune in to learn more about Guido Berlucchi’s new project with the Erbamat grape variety and don’t miss out on Monty’s attempts to uncover the secret location of the only 2 remaining bottles of Berlucchi’s very first vintage in 1961!

18 Feb 202020min

Ep. 269 Julia Coney (Wine Writer, Educator, and Consultant) on Diversity in Wine Communication

Ep. 269 Julia Coney (Wine Writer, Educator, and Consultant) on Diversity in Wine Communication

In this episode Monty Waldin interviews wine journalist Julia Coney to explore issues of race and language in wine communication in the US. Julia, whose work has been featured in Wine Enthusiast, Forbes, Plate Magazine and others, tells Monty how she got into wine writing after a career as a paralegal and blogging about beauty. Julia discusses her advocacy work that challenges limited assumptions about wine consumers and ethnicity in the United States and encourages further awareness of diversity among American consumers. Tune in to learn how to avoid stereotyping in wine advertising and how to communicate in a more mindful and inclusive way to consumers in the U.S.

17 Feb 202025min

Ep. 268 Maureen Downey (Chai Consulting) on Combating Wine Fraud

Ep. 268 Maureen Downey (Chai Consulting) on Combating Wine Fraud

Maureen Downey, founding member of Chai Consulting (chai pronounced chez), walks Monty Waldin—and listeners of the Italian Wine Podcast—through her decision to start representing the interests of fine wine consumers and collectors who occasionally find themselves on the receiving end of deals gone bad. Maureen, having amassed loads of knowledge, skill, and industry experience, began to notice trends in fraudulent bottles appearing in collections and changing hands at auctions. She has called out famous wine sellers, collectors, and auctioneers, and has bravely backed up her claims against criminal organizations with facts and evidence. She’s even been tapped by the FBI and Department of Justice in the United States to assist in special cases requiring the highest authority on rare wines and wine scams. Tune in to find out how technology, observation, and logic combine to shine a light on fraudulent wines, and how Maureen and her crew seek answers to uncomfortable questions that media, industry professionals, and consumers often prefer to not ask.

11 Feb 202030min

Ep. 267 Joe Fattorini (The Wine Show) on Wine on TV and the UK Wine Market

Ep. 267 Joe Fattorini (The Wine Show) on Wine on TV and the UK Wine Market

In this episode Monty Waldin meets volcanic TV personality Joe Fattorini, co-host of TV show, The Wine Show (now broadcasting in 100 countries and on Prime). Joe is also a wine merchant and wine writer. In the interview Joe tells Monty about his beginnings in the wine business and relates a number of funny anecdotes in his broadcasting career. Tune in to learn more also about the UK wine market for Italy and his future plans for a new series of The Wine Show set in Italy!

10 Feb 202035min

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