Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    Desperate Times, Creative Measures: Hotel Room Hacks & Glycolic Armpits

    Desperate Times, Creative Measures: Hotel Room Hacks & Glycolic Armpits

    Em tests an emergency beauty hack after finding herself in a hotel room with a full face and no cleanser. Can moisturiser effectively remove makeup when you're in a pinch? She compares the results to micellar water to determine if this old-school trick deserves its viral TikTok revival. Meanwhile, Erin continues her glycolic acid experiments by testing whether it can replace your deodorant. After recruiting her husband for an extra sweaty test run, she reveals if these chemical exfoliant pads can truly combat underarm odour and hyperpigmentation as social media dermatologists claim. NIVEA Q10 is 50% Off at Coles from 9.4.25 to 15.04.25 Disclaimer: On sale until 15/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: Skin Control Peel Pads with Salicylic, Glycolic & Hyaluronic Acid $12.80 Medik8 Daily Facial Cream $89 Watch us on Youtube SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    8 Apr 13min

    The Beauty Business Formula: Inside The World Of Influencer Skincare Brands

    The Beauty Business Formula: Inside The World Of Influencer Skincare Brands

    Kelly McCarren sits in for Erin (who's "prepping to exit a human out of her body") to get the "pervy intel" on what really happens behind the scenes of a beauty launch. We speak with Georgia South, from Skinterest, as she pulls back the curtain on why influencer beauty brands are so successful (and so controversial). From the true cost of formulation to strategic sell-outs, Georgia explains why some people love to hate influencer brands despite their massive success. Whether you're curious about white-label products, what "5 years in development" actually means, or which celebrity beauty products are genuinely worth your money, this insider's perspective reveals the business formulas behind the beauty formulas. NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 and 50% Off at Coles from 9.4.25 to 15.04.25 Disclaimer: On sale until 15/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: Influencer Beauty Brands Discussed: Point of View Glossier NaturiumRhodeSummer Fridays SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Georgia South Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    7 Apr 20min

    Finding Your Perfect Retinol Match & Solving Fragrance Fade

    Finding Your Perfect Retinol Match & Solving Fragrance Fade

    A question from an "elder millennial" has Leigh and Kelly breaking down the retinol strength debate: is it better to use a mild formula more frequently or a stronger one just once a week? Sharing their personal experiences and product recommendations for different retinol strengths that might work for sensitive skin. Plus, they tackle why fragrances might be disappearing too quickly. Is your perfume actually vanishing within hours, or is something else happening? (Spoiler: your nose might be playing tricks on you!) Leigh and Kelly offer recommendations for long-lasting formulations that won't fade away by lunchtime. And don't miss their genius host hacks - Kelly's trick for making black eyeshadow truly black (not blue!) and Leigh's emergency solution for covering grey roots when you're running late! NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 and 50% Off at Coles from 9.4.25 to 15.04.25 Disclaimer: On sale until 15/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: Retinol Recommendations:Elizabeth Arden Retinol and HPR Ceramide Rapid Skin Renewing Water Cream $165First Aid Beauty Skin Lab Retinol Serum 0.25 Pure Concentrate $99.95Kiehl's Retinol Skin Renewing Daily Microdose Serum $161Medik8 Crystal Retinal $99Neutrogena Rapid Wrinkle Repair Retinol Pro Plus Night Cream $65Ole Henriksen Double Rewind Pro Grade 0.3% Retinol Serum $105Go-To Very Amazing Retinal $85CeraVe Skin Renewing Retinol $43.99 Long-Lasting Fragrance Recommendations:Perfume Skincare Company Fig and Olive Fragrance Oil $27.50 (10ml roll-on)Gentle Habits Tasmania Perfume Oil $50More Snow Gardenia Perfume Oil $22.95 AYU Roomy Oil $90Nest Vanilla Bourbon EDP $55 (8ml at Sephora)Chloe Atelier Defleur Cedra $216 YOU BEAUTY AWARDS: Winners to be announced THIS SATURDAY, APRIL 12! SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    6 Apr 19min

    Style Inspo: How To Master Matching Sets (Without Looking Like PJs)

    Style Inspo: How To Master Matching Sets (Without Looking Like PJs)

    What if getting dressed could be as effortless as it is stylish? This week on Nothing to Wear, Leigh dives into the world of matching co-ords with Australian fashion influencer Paige Carmichael. From pajama-style sets to office-ready looks, Paige shares her secrets for mixing and matching, styling sets for any occasion, and shopping smarter to build a wardrobe that works as hard as you do. Check out Leigh's new article on the best matching sets here. THE END BITS Watch us on Youtube Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. LINKS TO EVERYTHING MENTIONED: Nimble On The Move Shirt $169 Nimble On The Move Short $99 Palm Noosa Hallie Pants $280 Nimble Coastal Terry Set Ceres Life Short Sleeve Boxy Shirt $99 BOUJEE & BUDGET Leigh Boujie: Victoria and Woods Fury Top Logo print strapless knit top $220 Victoria and Woods Sirius Logo print wide leg knit pant $350 Insomnia Cardi Logo print cardigan $290 Leigh Budget: Decjuba Elaine Embroidered Shirt $119 Decjuba Elaine Embroidered Pant $120 Paige Boujie: Sleeper Party pyjama sets $752 Paige Budget: Damson Madder antonella pj set- red stripe $167 GET IN TOUCH: Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Leigh Campbell Guest: Paige Carmichael Producer: Cassie Merritt Audio Producer: Scott Stronach Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    5 Apr 24min

    The $17 Revlon Primer That's A Perfect Dupe For An $85 Luxury Brand

    The $17 Revlon Primer That's A Perfect Dupe For An $85 Luxury Brand

    This week, Kelly makes a shocking discovery—the $17 Revlon Illuminance Glow Primer is practically identical to a high-end $85 primer she's been loving. It creates that perfect glowy-not-shimmery base without breaking the bank. Plus, Leigh introduces us to the cult-favorite Givenchy Prisme Libre powder that's back with a new formulation. At $108 it's definitely a splurge, but the mini version is just $58 and will last you ages. And we're spotlighting two incredible Australian small businesses: The Jojoba Company's new neck and décolletage concentrate that answers those frequent "What about my neck?" DMs, and Bangn Body's ergonomically designed body oil with its signature tropical scent. Don't miss our savey finds: the Milani baked powder blush that gives you that luxurious luminosity for just $21.99, and Kelly rediscovers the Chi Chi Super CC Cream after reading Erin's article—a beauty editor secret that costs half the price of similar products. LINKS TO EVERYTHING MENTIONED: Leigh's Picks:Spendy: Givenchy Prisme Libre Four Colour Loose Powder 01, $108Savey: Milani Baked Powder Blush in Berry Amore, $21.99Newbie: The Jojoba Co Neck & Decolletage Lifting Concentrate, $64.95Shop My Stash: The Quick Flick Quick Glow Gradual Tan Mousse, $29 Kelly's Picks:Spendy: Caudalie Vinoperfect Brightening Micropeel Foam, $55Savey: Revlon Illuminance™ Glow Primer, $17.47Newbie: Bangn Body Oil, $68Shop My Stash: Chi Chi Super CC Cream, $39.95Erin's Article: 'I tried this $29 CC cream on a whim — now I'm obsessed.' Watch us on Youtube SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    3 Apr 19min

    Project Pan: How To Actually Use Up Your Makeup Collection

    Project Pan: How To Actually Use Up Your Makeup Collection

    Are you guilty of hoarding makeup? From overflowing drawers to products you've forgotten you own, we're tackling the beauty industry's dirty secret—overconsumption. Today we're sharing strategies to hit pan on products you already own, get your money's worth, and break the cycle of constant buying. LINKS TO EVERYTHING MENTIONED: Products We've Actually Finished: Glossier Stretch Balm Concealer $41 MAC Squirt Plumping Gloss Stick $40 MAC Mineralized Blush Range $56 Melissa Sassine Foreverstay Lip Liner in "Lady Godiva" $35 Makeup Forever HD Setting Powder $63 Benefit Hoola Bronzer $63 Project Pan Tools: Smith Kit Forever Scotty's Makeup and Beauty SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    2 Apr 17min

    Electric Makeup Brushes & Sweat-Proof Primer: Game Changers or Gimmicks?

    Electric Makeup Brushes & Sweat-Proof Primer: Game Changers or Gimmicks?

    Erin tests a Smart Rotating Makeup Applicator that promises streak-free makeup with less product waste. Is this electric brush system worth the splurge? Em reviews Small Things "Save the Day" Sweat Reducing Primer, designed to combat oil and keep makeup intact through work, workouts, and evening plans. She reveals which products it pairs with beautifully—and which combinations create pilling disasters. Both products received our coveted "nail" rating, but are they right for you? Listen to find out! Watch us on Youtube NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 Disclaimer: On sale until 08/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: blendSMART's Full Artistry 8-Piece Set $250 Small Things Save The Day Sweat Reducing Primer $45SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Stef MacFie & Lee Stamps Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    1 Apr 16min

    The 3,000-Year Glow Up: Chinese Medicine's Approach to Ageless Beauty

    The 3,000-Year Glow Up: Chinese Medicine's Approach to Ageless Beauty

    Chinese Medicine practitioner The Jade Lady, Dr. Lily, reveals how the 3,000-year-old practice of acupuncture is becoming the natural alternative to injectables for those seeking youthful, glowing skin. In this episode, we explore how those tiny needles may work beneath the surface to balance your body's internal environment (like maintaining a healthy fish tank!), improve circulation, and enhance absorption—all contributing to that coveted radiant complexion. Plus, Dr. Lily explains why an individualised approach is essential for treating different skin conditions. Whether you're needle-phobic or curious about holistic beauty treatments, discover which acupuncture point could replace your injectables appointments and learn how Chinese Medicine's "octopus" approach treats beauty from within. NIVEA Q10 is 40% Off at Coles from 26/3/25 to 01/04/25 and 50% Off at Woolworths from the 02/04/25 to 08/04/25 Disclaimer: On sale until 08/04/2025. While stocks last. Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Dr. Lily Producer: Stef MacFie Audio Producer: Tegan SadlerDisclaimer: The information provided in this podcast is for educational and entertainment purposes only and should not be considered medical advice. Dr. Lily is a registered Chinese Medicine practitioner. Acupuncture and Chinese Medicine treatments discussed may produce different results for each individual. These treatments are not intended to replace conventional medical care or treatment prescribed by your healthcare provider. Always consult with a qualified healthcare professional before starting any new treatment. Cosmetic acupuncture results vary and the effects described have not been evaluated by the Therapeutic Goods Administration. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    31 Mars 21min

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