Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Avsnitt(1449)

    Our Favourite Unisex Fragrances That Smell Incredible (On Everyone)

    Our Favourite Unisex Fragrances That Smell Incredible (On Everyone)

    Gender-neutral fragrances are having a moment—and for good reason. We’re breaking down the freshest, most luxurious scents that everyone (us included) is obsessed with right now. Plus, we’re joined by the one and only Kate Walsh! As the founder of Boyfriend, she knows a thing or two about what makes a fragrance unforgettable. We even got a peek inside her bag to uncover her must-have products... LINKS TO EVERYTHING MENTIONED: Who Is Elijah Nomad $179 Who Is Elijah Cherry Fiesta $179 Le Labo Gaiac 10 $380 Le Labo Santal $383 Commodity Expressive Trio Set $72 Commodity Exploration Set $84 Aerre Gender Neutral Range Elizabeth Arden Green Tea EDT $37 Goldfield & Banks Pacific Rock Moss Perfume $50 Jo Malone London Wood Sage & Sea Salt Cologne $256 Jo Malone London Peony & Blush Suede Cologne $256 Inside Kate Walsh's Bag: Boyfriend Eau de Toilette Spray by Kate Walsh $81 Boyfriend Morning W'oud Rollerball by Kate Walsh $64 Boyfriend Down Under Rollerball by Kate Walsh $64 Crepe Erase Crépe Erase Advanced Cream $171 Grande Cosmetics Grandelips Hydrating Lip Plumper $47 BIOEFFECT EGF Hand Serum $80 SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Special Guest: Kate Walsh Producer: Cassie Merritt Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    12 Feb 21min

    Black Mascara Is Over (And Other 2025 Makeup Trends)

    Black Mascara Is Over (And Other 2025 Makeup Trends)

    Youbies. We need to talk about microneedling patches. Is this the secret to glowing skin? Plus, Em has rounded up the top 3 makeup trends that have gone viral and unpacking which are worth trying. Watch us on Youtube LINKS TO EVERYTHING MENTIONED: Wrinkles Schminkles Microneedle Patches $75 Wrinkles Schminkles Chest Wrinkle Patch $44 Wrinkles Schminkles Forehead Patches $44 MECCA MAX Single Shadow Wannabe Green $10 Designer Brands Kohl Pencil Metallic Blue $8 Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 6 for Face and Body $127 Rare Beauty Soft Pinch Dewy Liquid Blush Mini $27 Holme Beauty Alignment Lip Liner $37 Revlon Super Lustrous Lipstick Blushed $27.95 Revlon Super Lustrous Lipstick Softsilver Rose $27.95 We’re calling it: pearl finish lipstick is making a comeback. These are the best ones. SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Cassie Merritt Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    11 Feb 19min

    Blackheads, Breakouts & Budget Buys: Em Vernem’s Skincare Musts

    Blackheads, Breakouts & Budget Buys: Em Vernem’s Skincare Musts

    From fixing rosacea flare-ups to the skincare hack every lazy girl needs—Em Vernem is here to spill her skincare secrets. Plus, the $9 chemist product she swears by for skin emergencies! LINKS TO EVERYTHING MENTIONED: SkinCeuticals C E Ferulic Serum $242 Paula's Choice C15 Super Booster 15% Vitamin C $76 Alpha-H Protection Plus Daily SPF50+ $65 TBH Skincare Patch It Up 72 Patches $20 Savlon Antiseptic Cream for Cuts Grazes Bites $8 Bubble Super Clear 2% Salicylic Acid $29 BUBBLE Bounce Back Balancing Toner Mist $20 La Roche-Posay Thermal Spring Water Mist $28 The Ordinary Lactic Acid 10% + HA $16 MP Cosmetics Hydro Glow Cooling Stick $9 Prime Skin JELLY PLUMP (3-IN-1) $56 Check out our episode of Tried & Tested where Em tries the 3 in 1 product here SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Emily Vernem Producer: Cassie Merritt Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    10 Feb 24min

    Peptides: Your Shortcut To Firmer, Bouncier Skin

    Peptides: Your Shortcut To Firmer, Bouncier Skin

    Struggling to find a BB cream with SPF that won’t melt off in the heat? We’ve got the best picks for oily skin with non-patchy coverage. Plus, peptides—what do they actually do, and which ones are worth your money? Kelly and Leigh break down the science of great skin. Watch us on Youtube LINKS TO EVERYTHING MENTIONED: This is exactly how much foundation with SPF you'd need to wear to get enough sun protection. IT Cosmetics Your Skin But Better CC+ Cream SPF50 $80 Fitcover Sweat-Ready Mineral Infused Liquid Foundation $67 Cancer Council Face Day Wear CC Cream Mineral Zinc Oxide Light Tint $22.99 Ella Bache Suncover Great SPF50 Foundation $55 MISSHA M Perfect Cover BB Cream $12 Revlon Illuminance Serum Tint $39.95 L'Oréal Paris True Match Plumping Tinted Serum Foundation $44.99 COSRX The 6 Peptide Skin Booster Serum $55 Skinceuticals P-TIOX Peptide Serum $209 The Ordinary GF15% Solution $27 Number 7 Skincare Future Renew Range Paula's Choice Pro-Collagen Multi-Peptide Booster $89 Naturium Multi-Peptide Advanced Serum $50 Naturium Multi-Peptide Moisturizer $40 Olay Regenerist Collagen Peptide 24 Face Serum $59.99 Erin's interview with Dr Shammi Theeson about acne scars and peptides Il Makiage CLASSIC FOUNDATION BRUSH #102 $60 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    9 Feb 18min

    Style Inspo: Meet The Wardrobe Magicians...

    Style Inspo: Meet The Wardrobe Magicians...

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    8 Feb 23min

    The Blush That Turned Leigh Into A Blush Lover

    The Blush That Turned Leigh Into A Blush Lover

    This week, we've brought in a setting spray that locks in hydration like nothing else, a luxury skin ointment that’s a total multi-tasking MVP, and a collagen booster that punches well above its price tag. Plus, the viral brand that changed Leigh's mind about blushes... LINKS TO EVERYTHING MENTIONED: Watch us on Youtube Add To Cart: The TikTok Buys We Love (And Hate) Urban Decay All Nighter Long Lasting Makeup Setting Spray $66 sambythecounter Anastasia Beverly Hills Brow Wiz $41 SPENDY: Merit Beauty Flush Balm Cheek Colour Stockholm Baby Pink $48 Milk Makeup Hydro Grip Makeup Setting Spray $66 SAVEY: Boost Lab Marine Collagen & Hyaluronic Acid Essential Collagen Boosters $35 Prequel Skin - Skin Utility Ointment $17.99 NEWBIE: MECCA COSMETICA To Save Face SPF50+ Matte Sun Serum $50 Benefit Cosmetics Mighty Fine Brow Pen $48 SHOP MY STASH / EMPTY: Innisfree Green Tea Caffeine Bright-Eye Serum $35 Trinny London Golden Glow Bronzer $46 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    6 Feb 19min

    The Ultimate Over-40 Beauty Bag: What Works, What Doesn’t

    The Ultimate Over-40 Beauty Bag: What Works, What Doesn’t

    What if we told you that a few simple tweaks could completely change the way your makeup looks and how your skincare works? In this episode, we’re diving into the best beauty hacks for over-40s—helping you get better results, with less effort. From active skincare to makeup tricks that lift, brighten, and enhance, we’ve got everything you need to refresh your routine. LINKS TO EVERYTHING MENTIONED: Retinol Rookie? Here’s How To Start Without Freaking Your Skin Out Smashbox x Becca Under Eye Brightening Corrector $55 Bio Ex Cell Toning Peeling Gel $45 James Cosmetics Hydrate & Firm Silk Face Mask $49 Wrinkles Schminkles Eye Smoothing Kit $44 Revlon Age Defying Touch & Glow™ Powder $39 Real Techniques Expert Concealer Brush $19.99 Real Techniques Setting Brush $18.99 Bobbi Brown Mini Long-Wear Cream Shadow Stick $32 SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Cassie Merritt Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    5 Feb 18min

    Cried Your Makeup Off? Here’s How To Fix It Fast

    Cried Your Makeup Off? Here’s How To Fix It Fast

    Ever cried your makeup off and needed a quick fix? Erin tests a viral touch-up hack to see if it’s a game-changer or just a mess. Plus, we’re rounding up the best budget-friendly foundations for every skin tone—because all shades (and wallets) matter! Watch us on Youtube LINKS TO EVERYTHING MENTIONED: Check out Erin's article about finding your best shade here. Milani Make It Last Setting Spray $25 Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick $63 Rare BeautyAlways An Optimist Soft Radiance Setting Powder $49 Maybelline Lash Sensational Sky High Mascara $13 NARS Cosmetics MAC Cosmetics NYX Professional Makeup Can't Stop Won't Stop 24 Hour Foundation $33 NYX Professional Makeup Bare With Me Blurring Tint Foundation $27.99 Carted All Shades Matter Cosmetics Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation $62 Fenty Beauty Eaze Drop Blurring Skin Tint Foundation $54 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Cassie Merritt Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    4 Feb 16min

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