Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    Kelly McCarren’s Top 6 Makeup Staples For Flawless Skin

    Kelly McCarren’s Top 6 Makeup Staples For Flawless Skin

    Join Sarah Marie for an extra special episode of In Her Bag, diving into the beauty bag of everybody's favourite, Kelly McCarren! Kelly's passion for makeup is infectious and she's in the hot seat to share her current beauty rotation... From a luscious lip plumper to a brand-new concealer with impossibly good coverage, Kelly reveals what keeps her beauty routine fresh!  Plus, Kelly reveals the products behind achieving bright under-eyes and tells us why she swears by Charlotte Tilbury for a perfect base, every time.  Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  Smashbox Smashbox x Becca Under Eye Brightening Corrector $55 Holme Beauty Hytride Flex Concealer $52 Charlotte Tilbury UNREAL SKIN SHEER GLOW FOUNDATION STICK $63 Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint $55 PUR Big Look Lengthening Mascara with Argan Oil $40 Tarte Maracuja Juicy Lip Plump Honey Suckle $39 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Executive Producer: Talissa Bazaz Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    9 Okt 202418min

    Ditch Your Lip Balm: This Surprising Body Product Does More

    Ditch Your Lip Balm: This Surprising Body Product Does More

    The quest for the ultimate lip product never ends—we even gave it its own category in the You Beauty Awards! But here’s a twist: what if we told you that people are ditching their lip balms for a surprising body care miracle? Yep, we’re putting it to the test so you don’t have to! And if you thought heatless curls were the best time-saving trick, wait until you hear about the latest heatless curl hack everyone’s buzzing about. We’re diving in to see if this could be the game-changer we’ve all been waiting for! See Em's heatless hair results on Youtube here. LINKS TO EVERYTHING MENTIONED: Heatless curls rope braid tutorial on TikTok'Kylie Jenner uses this $28 nipple balm as a lip product. So, I tried it.'L ansinoh HPA Lanolin 15g - $15.99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Executive Producer: Talissa Bazaz Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. LINKS TO EVERYTHING MENTIONED:  SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Executive Producer: Talissa Bazaz Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    8 Okt 202411min

    "I'm A 56 Year Old Model - Here Are The Products I Swear By"

    "I'm A 56 Year Old Model - Here Are The Products I Swear By"

    Aussie Gen X model Kate Bell is shaking up the beauty game, tackling ageism head-on and breaking boundaries in the fashion world. Inspired by the legendary Pamela Anderson, Kate recently ditched makeup altogether and hasn't looked back. Today, we’re diving deep into her beauty journey—what led her to embrace a fresh-faced look, how the beauty industry has evolved, and the changes she's noticed in her own skin over the years. Plus, she's spilling her must-have secrets for glowing, healthy skin! LINKS TO EVERYTHING MENTIONED:  Click here to read Kate's article 'Are you the stylist?' The reality of being a 54-year-old model.' Redwin Sorbolene Hand Cream With Vitamin $3.50 Natures Shield Wild Crafted Black Sesame Oil $15 Three Warriors Face Tan Aqua Mist $35 boiron Homeoplasmine Multi-Purpose Ointment $23 Laneige Lip Sleeping Mask $31 The Raw Vedic SAFFRON HYDRATING CREAM $55 Sante By Enjo Face Essentials - Blush $99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Kate Bell Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    7 Okt 202418min

    Yes, There's A Way To Fade Acne Marks & Fix Dry Skin

    Yes, There's A Way To Fade Acne Marks & Fix Dry Skin

    If you're acne-prone of have rough dry skin, we've got some tips for you. This is Kelly and Leigh's ultimate guide to softening and plumping up sad skin.  And, we need to clear up some confusion around the correct order to apply products when you're using a Gua Sha.  Plus, Leigh’s on a mission to get you sweating for better skin, while Kelly has a genius Q-tip hack that’ll level up your makeup game.  LINKS TO EVERYTHING MENTIONED:  Paula's Choice 2% BHA Liquid Exfoliant $39 Sunday Riley C.E.O. Glow Vitamin C + Turmeric Oil $66 The Jojoba Company Vitamin C Glow Potion $69 Biossance Squalane + Vitamin C Rose Oil $69 Essano Vitamin C Facial Oil $29 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    6 Okt 202415min

    The Best $10 Eyebrow Pencil  For Expertly-Shaped Arches

    The Best $10 Eyebrow Pencil For Expertly-Shaped Arches

    In beauty newness this week... a super-silky loose powder to set your base, reduce the look of pores and control oil and shine. Let's get into it. And, a gorgeous skin-barrier loving cream to whip out when you're skin is needing a little extra TLC. Plus, one of the BEST brow products we've ever tried (oh and it's under $10) LINKS TO EVERYTHING MENTIONED: SPENDY:  MECCA COSMETICA 20% Panthenol Skin Barrier Repair Lotion $70 Elizabeth Arden Ceramide Lift and Firm Cream Makeup Foundation $75 SAVEY: NYX Professional Makeup Micro Brow Pencil - Chocolate $9 MECCA MAX CHILL OUT Brightening Eye Cream $22 NEWBIE:  Benefit Cosmetics The POREfessional Power Powder $68 SHOP MY STASH / EMPTY:  Wella Professionals Color Fresh Mask Chocolate Touch $37 UC Ultra B² Hydrating Serum $121 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    3 Okt 202417min

    Sarah Marie’s Body Care Routine: Nothing Over $20

    Sarah Marie’s Body Care Routine: Nothing Over $20

    Do you really need to break the bank with body care? Can you achieve soft, glowing skin without a never-ending routine? And which products will actually deliver those instant results? Today, Sarah Marie is spilling her body care secrets and taking us through her must-haves straight from her beauty bag. Let’s find out what really works.  Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  Jergens Natural Glow Daily Moisturiser Medium To Deep Skin Tones $11.99 Bondi Sands Glo Matte One Day Tan $19.99 Bondi Sands Dual Action Exfoliating Mit $12.95 KMART Hydrating Foot Mask - Coconut Oil $1.75 Sephora Collection Hand Masks $10 OXX Studio Pedicure Pod $5 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Executive Producer: Talissa Bazaz Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    2 Okt 202418min

    This 1-Minute Cleanse Hack Will Unclog Every Last Pore

    This 1-Minute Cleanse Hack Will Unclog Every Last Pore

    Today, Em's brought a pore-clearing hack straight from her facialist that’s about to change the game! We’re diving deep into the perfect technique and cleanser combo to banish blackheads for good. And Erin's putting an unexpected multitasker to the test – a single product for lips, cheeks, eyes, and contour? If it works, it could seriously cut down your beauty routine. Let's put them to the test... LINKS TO EVERYTHING MENTIONED:  Check out the full face of lipstick hack here Manyo Pure Cleansing Oil $38 La Roche-Posay Cicaplast Baume B5+ $24.95 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Executive Producer: Talissa Bazaz Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    1 Okt 202410min

    One For The Sensitive Skin Girlies With Tower 28 Founder Amy Liu

    One For The Sensitive Skin Girlies With Tower 28 Founder Amy Liu

    Amy Liu, the CEO founder of Tower28 did a full 360 on her rosacea and eczema prone skin. She's here to share to teach us how to do the same. We're learning what does and doesn't work for sensitive skin AND how to incorporate actives while still giving your skin time to rest and heal.  LINKS TO EVERYTHING MENTIONED:  SkinCeuticals C E Ferulic Serum $242 Tower 28 SOS Daily Rescue Facial Spray $46 Tower 28 SOS Gel Cleanser $20 Dr. Dennis Gross Alpha Beta Ultra Gentle Daily Peel $28 Sofie Pavitt Face Mandelic Clearing Serum $54 U Beauty Resurfacing Compound $140 MARA Beauty Algae + Zinc Sea Kale Sunscreen Serum $82 Revitalize with Celluma Pro LED Therapy $3150 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Amy Liu Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Sep 202423min

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