Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    Join our You Beauty Facebook Group here

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    GET IN TOUCH:

    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Avsnitt(1457)

    STOP EVERYTHING: You Beauty Is Getting A Glow Up

    STOP EVERYTHING: You Beauty Is Getting A Glow Up

    Hey Youbies! We have some big news… This year, we’ve still got your faves but we’ve restocked the bathroom cabinets with a new look, new episodes…and new hosts. Leigh Campbell, Kelly McCarren and Erin Docherty are still sharing their beauty wisdom but this year we are welcoming two new hosts into beauty land… Lucy Neville and Kee Reece Searles! Five days a week we're going through your favourite celebs’ beauty bags, sharing their best-kept secrets and answering your burning beauty questions. So tune into the brand new You Beauty from Monday the 15th of January!Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    13 Jan 202457s

    Summer Bonus: Our Best Skin & Beauty Tips For Hot Weather

    Summer Bonus: Our Best Skin & Beauty Tips For Hot Weather

    Summer is great and all, but from dealing with frizz, shiny skin, or makeup meltdowns, it’s not all sunshine when it comes to your beauty routine. Luckily, tiny tweaks to your product game and how you apply them can work wonders, and as always, we’ve got recommendations! Join us for the ultimate guide on beating the heat and rocking an effortlessly flawless look all summer long. LINKS TO EVERYTHING MENTIONED:  Naked Sundays SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion $40 Ultra Violette Supreme Screen Hydrating Facial SKINSCREEN SPF50+ $52 Cancer Council Day Wear Water Resistant Spf 50+ $16 Bondi Sands SPF 50+ FRAGRANCE FREE FACE FLUID $16 ColorWOW Dream Coat Supernatural Spray $64 Kms Unisex Hair Stay Anti-Humidity Seal $30 IGK THIRSTY GIRL Coconut Milk Anti-Frizz Conditioner $125 Redken Frizz Dismiss Shampoo & Conditioner $117 SUBSCRIBE:  Subscribe to Mamamia GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    11 Jan 20249min

    From The Vault: You Beauty Awards Overall Winners

    From The Vault: You Beauty Awards Overall Winners

    Brace yourselves as we unwrap the 2023 You Beauty Awards Overall Winners!  Today we spotlight the crème de la crème – your All-Time Favorite Beauty Brand. Find out which brand stole the hearts of Youbies worldwide and discover if your favourite brand secured the top spot. In case you missed it, this episode was part of the 2023 You Beauty Awards, which were a culmination of the best products in each beauty category - as voted by you. Today, we crown the ultimate winner. THE END BITS Subscribe to Mamamia All the winners of this years You Beauty Awards are mentioned below:  ALL-TIME FAVE BEAUTY BRAND Go-To Skincare THE ONE PRODUCT IN YOUR HANDBAG Dermal Therapy. THE ULTIMATE SPENDY SkinCeuticals THE ULTIMATE SAVEY MCoBeauty. FAVE NEWCOMER Holme Beauty FAVE SUSTAINABILITY BRAND Emma Lewisham GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell, Kelly McCarren & Shazzy Hunt Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    4 Jan 20247min

    From The Vault: You Beauty Awards Hair & Body Winners

    From The Vault: You Beauty Awards Hair & Body Winners

    From game-changing haircare to the scents that left a lasting impression, join us as we take a look back at the 2023 You Beauty Awards Winners in the Hair, Body & Fragrances category.  In case you missed it, The You Beauty Awards were announced last year and were a culmination of the best of the best products in each beauty category - as voted by you. Let’s dive into the absolute hair & body G.O.A.T.S that stood out among the rest.  THE END BITS Subscribe to Mamamia All the amazing products mentioned in today's episode can be found below:  SHAMPOO & CONDITIONER Winner: Olaplex Bond Maintenance No. 4 & No, $108 Runner Up:  Eleven Australia Hydrate Shampoo, $36.95 & Eleven Australia Hydrate Conditioner, $39.95 HAIR PRODUCT  Winner: Batiste Dry Shampoo, $12.60 Runner Up: K18 Leave-In Molecular Repair Mask, $99.50 FAKE TAN  Winner: Bondi Sands Tanning Foam, $21.99 Runner Up: Eco Tan Organic Invisible Tan, $34.95 BODY MOISTURISER Winner: Sol de Janeiro Bum Bum, $36 Runner Up: Nivea Rich Nourishing, $10 HAIR TOOL  Winner: Ghd Platinum+ Hair Straightener, $395 Runner Up: Dyson Airwrap Multi-Styler, $899 FRAGRANCE Winner: Chanel Coco Mademoiselle, $134 Runner Up: Who Is Elijah His Her, $159 GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell, Kelly McCarren & Shazzy Hunt Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    2 Jan 202412min

    From The Vault: You Beauty Awards Skincare Winners

    From The Vault: You Beauty Awards Skincare Winners

    Today’s episode is for the skincare obsessed. We're taking a look back at the 2023 You Beauty Awards Winners in the Skincare category.  In case you missed it, The You Beauty Awards were announced earlier this year, and are a culmination of the best of the best products in each beauty category - as voted by you.  Today's episode is full of the top players in each skincare category, for your juiciest skin ever. THE END BITS Subscribe to Mamamia All the amazing products mentioned in today's episode can be found below:  CLEANSER Winner: CeraVe Hydrating Cleanser, $14.99 Runner Up: Go-To Fancy Face, $45 SERUM Winner: SkinCeuticals C E Ferulic Serum, $236 Runner Up: Estée Lauder Advanced Night Repair Serum, $68 FACE CREAM Winner: La-Roche Posay Cicaplast Baume B5, $22.95 Runner Up: Tatcha The Dewy Skin Cream, $115 FACE OIL Winner: Go-To Face Hero, $45 Runner Up: The Jojoba Company Pure Australian Jojoba, $19.95 EYE PRODUCT Winner: Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme, $121 Runner Up: Ole Henriksen Banana Bright+ Eye Crème, $63 EXFOLIANT/ MASK Winner: Alpha-H Liquid Gold, $74.95 Runner Up: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, $45 LIP BALM Winner: Laneige Lip Sleeping Mask, $31 Runner Up: Lanolips 101 Ointment, $14.95 GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell, Kelly McCarren, Shazzy Hunt & Erin Docherty Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    28 Dec 202314min

    From The Vault: You Beauty Awards Makeup Winners

    From The Vault: You Beauty Awards Makeup Winners

    It's time to go full glam. We're taking a look back at the 2023 You Beauty Awards Winners in the Makeup category!  In case you missed it, The You Beauty Awards were announced earlier this year, and are a culmination of the best of the best products in each beauty category - as voted by you.  Today's episode is chock a block full of recommendations, from spendy to savey. So roll out the red carpet, sit back and relax, the shows begun...  THE END BITS Subscribe to Mamamia Learn more about MOVE by Mamamia here All the amazing products mentioned in today's episode can be found below:  PRIMER Winner: Holme Beauty Primer, $65 Runner Up: Benefit Cosmetics The POREfessional Primer, $60 CONCEALER Winner: NARS Radiant Creamy Concealer, $51 Runner Up: Maybelline Instant Age Rewind Eraser Multi-Use Concealer, $20.99 FOUNDATION: Winner: IT Cosmetics Your Skin But Better™ CC+™ Cream SPF 50, $71 Runner Up: Estée Lauder Double Wear Stay-in-place Makeup, $65 MASCARA:  Winner: MCoBeauty XtendLash, $28 Runner Up: Maybelline Lash Sensational Sky High, $25.99 LIPS:  Winner: M.A.C Matte Lipstick, $34 Runner Up: Charlotte Tilbury Matte Lipstick, $48 COMPLEXION:  Winner: NARS Orgasm Blush, $26 Runner Up: Mecca Max Off Duty Sticks, $19 BROWS:  Winner: Benefit Cosmetics Gimme Brow, $48 Runner Up: 1000 Hour Lash and Brow Kit, $19.95 GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Leigh Campbell, Kelly McCarren, Shazzy Hunt & Erin Docherty Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    26 Dec 202315min

    Our New Favourite Hair Product Is Cheaper Than Your Iced Coffee

    Our New Favourite Hair Product Is Cheaper Than Your Iced Coffee

    Leigh stole something from the Mamamia office...it's now her go-to beauty product.  And, Kelly's found the only natural deodorant that keeps her smelling fresh and clean, without the irritation.  LINKS TO EVERYTHING MENTIONED:  SPENDY:  Medik8 Press & Glow $60 Charlotte Tilbury THE BEAUTYVERSE PALETTE $120 SAVEY: We Are Wild Deodorant $38 Vo5 Plump Me Up Dry Shampoo $7 SHOP MY STASH:  Urban Decay Moondust Eyeshadow $38 Sontse Clean Slate Exfoliating Mitt $15 EMPTY: AMIKA Soulfood Nourishing Mask $30 SUBSCRIBE:  Subscribe to Mamamia GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    21 Dec 202313min

    We Reveal Our Most Repurchased Products

    We Reveal Our Most Repurchased Products

    Kelly's your personal shopper and today she's brought you her definitive list of favourite products (that she will repurchase again and again and again.) LINKS TO EVERYTHING MENTIONED:  Loccitaine Almond Shower Oil $75 Elizabeth Arden Green Tea Eau de Toilette $15 Weleda Skin Food $17 Australian Jojoba Oil $20 TARTE Tartelette Tubing - Mascara In Black $43 TARTE Shape Tape Contour Concealer $51 Charlotte TilburyAirbrush Flawless Setting Spray $65 BENEFIT COSMETICS Precisely, My Brow Eyebrow Pencil $48 Revlon Colorstay Suede Ink Lip Hot Girl $18 Olaplex Nº.3 HAIR PERFECTOR $54 K18 leave-in molecular repair hair mask $75 SUBSCRIBE: Subscribe to Mamamia GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Kelly McCarren Producer: Cassie Merritt Audio Producer: Madeline Joannou Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    20 Dec 202311min

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