XCally’s Bold Take on Contact Center Evolution: AI, Automation & the Future of CX
CX Today25 Apr 2025

XCally’s Bold Take on Contact Center Evolution: AI, Automation & the Future of CX

From omnichannel excellence to AI-driven automation, XCally’s Sales Director Marco Pasculli breaks down the next big shifts in customer experience. In this episode, Rhys Fisher, Deputy Editor at CX Today, is joined by Marco Pasculli, Sales Director at XCally. The pair dived into the hottest trends in the contact center, including reshaping CX, AI automation, and the CRM-CCaaS convergence. Marco shares exclusive insights into how businesses can future-proof their customer interacti...

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The Zoom Contact Center: 2 Years On

The Zoom Contact Center: 2 Years On

Watch on YouTube. Zoom entered the CCaaS space two years ago, and has since gained significant momentum in the market. Recognizing this, we got in touch with Brandon Knight, Global Head of Zoom Custom...

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‘We Had to Bite the Bullet’ - How this BPO Revamped its Siloed Contact Centre

‘We Had to Bite the Bullet’ - How this BPO Revamped its Siloed Contact Centre

Watch on YouTube. CX Today's Tom Wright hosts Nigel Mansfield, Standard Focus. In this interview from Avaya Engage we discuss the latest AXP innovations, and more the growth of Standard Focus as an or...

17 Maj 202410min

Big CX News - The Latest on the Salesforce-Informatica Fallout, Avaya-Edify Acquisition, & More

Big CX News - The Latest on the Salesforce-Informatica Fallout, Avaya-Edify Acquisition, & More

Watch on YouTube. CX Today's Charlie Mitchell presents the latest trending news from the customer experience world. He's joined by five prominent CX analysts to dissect the latest stories from the spa...

16 Maj 202421min

limehome Embraces Experience-Led Growth, Hikes Its NPS Rate By 22%

limehome Embraces Experience-Led Growth, Hikes Its NPS Rate By 22%

Watch on YouTube. limehome's lifted its NPS score by an impressive 22 percent after embracing an experience-led growth strategy. To dive deeper into how the hospitality giant achieved the result, CX T...

15 Maj 202419min

Bright Pattern 'Gets Real' on AI and Agent Assist

Bright Pattern 'Gets Real' on AI and Agent Assist

Watch on YouTube. CX Today's David Dungay speaks to Michael McCloskey, CEO, Bright Pattern. In this session, we discuss the following: Where AI is having THE MOST impact in the contact center AI use c...

15 Maj 202410min

The Reasons Why Large Enterprises Haven’t Switched to CCaaS... Yet

The Reasons Why Large Enterprises Haven’t Switched to CCaaS... Yet

Watch on YouTube. According to Gartner - as of 2023 - at least 70 percent of contact center agents work from legacy infrastructure. That reflects the hesitancy that many contact centers - particularly...

13 Maj 202429min

It's a Trap! Don't Invest More In Digital Just to Meet Customer Demand

It's a Trap! Don't Invest More In Digital Just to Meet Customer Demand

Watch on YouTube. CX Today's Charlie Mitchell hosts James Marscheider, Chief Commercial Officer at evaluagent. We reflect on the common thought among contact center leaders that "I need to invest more...

1 Maj 202412min

Achieving Next Gen CX With Customer Interactions Suite From Tata Communications

Achieving Next Gen CX With Customer Interactions Suite From Tata Communications

CX Today's Charlie Mitchell hosts Mauro Carobene, Vice President of the Customer Interactions Suite at Tata Communications. They deep dive on the Customer Interactions Suite from Tata Communications, ...

29 Apr 202411min

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