209: Abel is making fossil fuel-free the new fragrance benchmark
Smell Ya Later14 Okt 2025

209: Abel is making fossil fuel-free the new fragrance benchmark

We have the pleasure of chatting with perfumer Isaac Sinclair on this episode — the only kiwi perfumer (we've heard of) and the olfactive partner for Abel. He tells us about Symrise's upcycling tech that's kind of like the agua fresca of fruit notes, how the "oriental" olfactive family was originally "ambery," and how Abel's directive for creating "natural" fragrance is that none of the ingredients involve fossil fuel derivatives (kind of a first in luxury fine fragrance!). Abel's rebrand launches today with beautiful new bottles, a brat green packaging update, and some new names for familiar scents.

[What we smell like today: Valentino Born In Roma Ivory, Tocca Laila]

Find our 👚BRAND NEW MERCH👕 now available on our website. It's very cute, also very cool, and we made it especially for you :)
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