App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(966)

718: Growth Hacking Tips for Startups with Stefanie Amini

718: Growth Hacking Tips for Startups with Stefanie Amini

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How to Measure Organic App Downloads & Keywords on Google Play

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You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI

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How to Tell If An App Idea is Good

How to Tell If An App Idea is Good

Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qLavCpFj0qY

4 Feb 20194min

How to Find College Ambassadors on Instagram

How to Find College Ambassadors on Instagram

You're going discover a simple way to find college ambassadors or interns using Instagram. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/kNJGwRi7U70

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How to Get Press for a Mobile Game

How to Get Press for a Mobile Game

Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gLegjP9902s

30 Jan 20195min

717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

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Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns. Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC

29 Jan 201936min

Google Play App Store Optimization – What Matters Most?

Google Play App Store Optimization – What Matters Most?

Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more. I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Wt_TcEW9vTA

28 Jan 20197min

Secret Sauce for Creating Profitable Apps

Secret Sauce for Creating Profitable Apps

You are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o

25 Jan 20197min

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