App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How to Get Higher Retention Than TikTok

How to Get Higher Retention Than TikTok

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He also shares how to get more from your current userbase over getting a larger userbase. Learn more: https://birthday.app/ https://www.linkedin.com/in/brandonkleinman/ App Audits: https://apps.apple.com/us/app/id1060647377 https://apps.apple.com/us/app/bucket-a-bucket-list-app/id1509377504 You can also watch the video: https://youtube.com/live/56jFfA0zLRY Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

11 Dec 20231h

Monetization strategies to increase revenue

Monetization strategies to increase revenue

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to discover: 1. Pricing Strategies: Discover the art of pricing your app effectively to maximize revenue and enhance user engagement. 2. Working with Discounts: Uncover the power of strategic discounting and how it can impact user acquisition and overall monetization. 3. Importance of Long Onboarding: Explore the significance of a comprehensive onboarding process in retaining users and boosting revenue. 4. Managing Subscriptions on Google Play: Navigate the intricacies of subscription management on Google Play to optimize your app's monetization potential. 5. How to Stand Out from the Competition: Learn actionable strategies to set your app apart from the competition and capture a larger market share. Watch full video: https://youtube.com/live/MLUECsQdjDQ You can also watch the video: https://youtu.be/YWFyNli2oPA Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

5 Dec 202311min

Copy These Clever Push Notifications

Copy These Clever Push Notifications

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-time offer or a personalized deal based on user behavior, discover how discounts delivered straight to their devices can boost engagement and keep your audience coming back for more. Breaking Through the Hard Paywall: Uncover the secrets to effectively utilizing push notifications to navigate the tricky waters of hard paywalls. We'll discuss creative approaches to encourage users to subscribe or make in-app purchases, turning push notifications into a valuable asset for monetization without compromising user experience. Rekindling App Love: Explore strategies to re-engage users who may have drifted away from your app. Push notifications can be a powerful tool to bring users back into the fold, reminding them of the value your app provides and reigniting their interest. Discover how to craft compelling messages that resonate and rekindle the love your users have for your app. Tackling Cart Abandonment: Dive into the world of e-commerce with insights on using push notifications to address cart abandonment. Learn how to send timely reminders and incentives that encourage users to complete their purchases, turning potential losses into successful conversions. Motivation at Your Fingertips: Elevate your push notification game by incorporating motivational quotes into your strategy. Discover how positive and uplifting messages can not only engage users but also contribute to a positive brand image. We'll share tips on finding the right balance between motivation and promotion to keep your audience inspired. You can also watch the video: https://youtu.be/RRappw2WAAQ Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

5 Dec 202311min

The Customer Journey That Maximizes Sales & Retention

The Customer Journey That Maximizes Sales & Retention

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019. You will discover: - How to use AI to optimize engagement throughout the customer journey - How to build more effective triggered SMS and push notification campaigns - The surprising indicators of retention and churn Learn more: https://www.aampe.com/ https://www.linkedin.com/in/paulmeinshausen/ App Audit: http://functionalhealthapp.com/ https://apps.apple.com/br/app/cute-wallpapers-4k/id6445847656?l=en You can also watch the video: ⁠https://youtube.com/live/lbpX9pwcne4 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

4 Dec 20231h 15min

Diversify Your Facebook Ads with Web2App Campaigns

Diversify Your Facebook Ads with Web2App Campaigns

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena. Watch to uncover: Concepts of Web2App: What is it, and why is it a game-changer for your Facebook Ads strategy? Two Types of Web2App Campaigns: Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each. Building Successful Web2App Campaigns: A step-by-step process, from crafting compelling creatives to optimizing targeting parameters. Web vs. App Onboarding and Acquisition: A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential. Strategies for Effective Paywalls: Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app. You can also watch the video: ⁠https://youtu.be/NMtxdFyV3E8 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

21 Nov 202310min

Increase AdMob Revenue Without Additional SDKs

Increase AdMob Revenue Without Additional SDKs

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally. You will discover: - What the 1% of developers on AdMob do to grow revenue - How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature Learn more: https://appbroda.com/ https://www.linkedin.com/in/ashish-aggarwal-228b8915/ App Audits: https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps https://apps.apple.com/app/id1335347860 You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

20 Nov 20231h 10min

How to Scale ANY App to $1M a Month

How to Scale ANY App to $1M a Month

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: - How to use psychological triggers to get users to respond to your ads - When is the right time to scale - How your approach to marketing changes as you scale Learn more: ⁠https://replika.ai/⁠ ⁠https://www.linkedin.com/in/yulichkus/⁠ ⁠https://u24.gov.ua/⁠ App Audits: ⁠https://apps.apple.com/us/app/cuff-video-chat-make-friends/id1514536428⁠ ⁠https://play.google.com/store/apps/details?id=com.gps.navigation.locationfinder⁠ You can also watch the video: ⁠https://youtube.com/live/_6sis7wLAow⁠ Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

13 Nov 20231h 15min

Proven Advanced Strategies to Maximize App Conversions

Proven Advanced Strategies to Maximize App Conversions

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing! 🔍 Topics covered: 1️⃣ The Influence of Positive Reviews on Conversion 2️⃣ Best Referral Strategies for Explosive Growth 3️⃣ Leveraging Lifetime Subscriptions for Increased LTV 4️⃣ A/B Testing Different Price Points for Maximum Impact You can also watch the video: https://youtu.be/t6kPu87Qhbg Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

7 Nov 20237min

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