App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(969)

Unlock ASO Success with This Simple All-in-One Keyword Tool

Unlock ASO Success with This Simple All-in-One Keyword Tool

In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease! Here's what this all-in-one ASO tool can do for you: 🔍 Keyword Discovery: Discover new, high-impact keywords effortlessly. This tool provides valuable keyword suggestions based on industry trends, user behavior, and competitor insights. 📈 Keyword Tracking: Keep tabs on the performance of your selected keywords. Monitor rankings, assess changes, and stay informed about how your app is faring in app store search results. 🎯 Keyword Optimization: Optimize your app's keywords for maximum impact. Receive actionable recommendations on how to improve your keyword choices and boost your ASO game. 📈 Data-Driven Decisions: Make informed decisions based on real-time data and insights. Our ASO tool empowers you to refine your app's strategy and stay ahead in the dynamic app market. 🚀 User-Friendly Interface: Enjoy a seamless and intuitive user interface that makes ASO accessible to everyone, from seasoned developers to newcomers in the field. Save 40% with promo code: APPMASTERS40 Sign up for ASOMobile: https://asomobile.net/en/ You can also watch the video: https://youtu.be/HKjXWM0tv2A Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

12 Sep 202311min

App Marketing Strategies That Led to Headway's 27M Downloads

App Marketing Strategies That Led to Headway's 27M Downloads

Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile. Learn more: https://makeheadway.com/ https://www.linkedin.com/in/evakolds/ App Audits: https://apps.apple.com/us/app/rubiks-cube-solver-21moves/id1533263247 https://apps.apple.com/gb/app/preg-tracker-pregnancy-tools/id1615279033 You can also watch the video: https://youtube.com/live/MLUECsQdjDQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

11 Sep 20231h 29min

How to Make Money with Push Notifications

How to Make Money with Push Notifications

Discover the art of monetizing your web and mobile push notifications in this comprehensive guide! 📱 Unlock Revenue Streams: Learn how to leverage your push notifications to generate consistent income, whether you have a website or mobile app. We'll cover strategies that work for everyone! 💡 Maximize Engagement: Boost user engagement while monetizing your notifications. Find out how to strike the perfect balance between revenue and user experience. 💰 Increase ROI: Maximize your return on investment with tried-and-tested strategies. Explore case studies and success stories from industry leaders. 🌐 Multi-Platform Insights: Whether you're a webmaster, app developer, or marketer, our insights apply to various platforms and industries. 📈 Stay Compliant: Understand the legal and ethical aspects of push notification monetization. Stay compliant with regulations while growing your income. 🔥 Pro Tips: Get insider tips and tricks from experts in the field. Stay ahead of the competition with the latest trends and innovations. Transform your push notifications into powerful income generators. Don't miss out on this opportunity to take your online business to new heights! 💼💰 👉 Like, subscribe, and hit the notification bell to stay updated on our latest content! 🛎️ Learn more about Notix: https://bit.ly/3Petw52 You can also watch the video: https://youtu.be/38d2RYmoBpg Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

5 Sep 202310min

Unveiling App Store Optimization Secrets and Navigating Ethical Strategies

Unveiling App Store Optimization Secrets and Navigating Ethical Strategies

Discover the secrets of app store optimization and the ethical and non-ethical strategies app publishers are deploying. 🔒 ASO Secrets and Strategies: Unveiling the Hidden Gems 🔒 In this comprehensive video, we're pulling back the curtain on some of the most effective ASO secrets that can take your app to new heights. Learn how to fine-tune your app's metadata, craft compelling descriptions, and choose the right keywords that resonate with your target audience. But we don't stop at the basics – we'll unveil advanced strategies that are proven to amplify your app's discoverability. ⚠️ Black Hat Strategies: A Cautionary Tale ⚠️ While the allure of quick results might be tempting, we're here to shed light on the dangerous world of black hat ASO tactics. Discover the pitfalls of using tactics that violate app store guidelines, such as keyword stuffing and fake reviews. Learn from real-world examples and understand why these shortcuts can lead to long-term damage to your app's reputation and rankings. 🌐 Hidden Sources of Traffic Beyond the App Store 🌐 Did you know that there's a world of potential users outside the app store's ecosystem? We'll delve into alternative sources of traffic, including auto-fill suggestions and Google web search. 🚫 Strategies to Steer Clear Of 🚫 Not all strategies are created equal, and we're here to highlight some common ASO pitfalls you must avoid at all costs. App Audits https://apps.apple.com/de/app/home-diary-journal-notebook/id1547297023 https://play.google.com/store/apps/details?id=com.bloombigstudio.duck.hunting.with.gun.shooting.simulator&hl=en_US&gl=US You can also watch the video: https://youtube.com/live/GOw_xHPQm8A Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

4 Sep 20231h 4min

Simplify App Store Optimization with ChatGPT

Simplify App Store Optimization with ChatGPT

Are you ready to take your App Store Optimization (ASO) game to the next level? In this in-depth video, we'll show you exactly how to harness the power of ChatGPT to revolutionize your ASO strategy and drive more downloads for your mobile app. ChatGPT is a cutting-edge AI language model that can help you uncover hidden optimization opportunities, refine your messaging, and connect with your target audience effectively. With its assistance, you'll be equipped to create ASO strategies that not only improve your app's visibility but also drive higher conversion rates and user engagement. Learn more: https://www.linkedin.com/in/georgynatsvlishvili/ https://youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw You can also watch the video: https://youtu.be/c-Fwry7mGSQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

29 Aug 202311min

Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision

Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision

Discover the incredible power of Facebook Ads targeting, including the game-changing concepts of micro-targeting and user-level precision. Plus, we'll unravel the intriguing connection between a media company's foray into fintech. 🔍 Unveiling Micro-Targeting on Facebook 🔍 Did you know that you can now reach your audience with an accuracy like never before? We delve into micro-targeting, a groundbreaking strategy that allows advertisers to hone in on specific demographics, interests, behaviors, and even life events. 🎯 User-Level Targeting: The Future of Engagement 🎯 Next we take you through the innovative realm of user-level targeting. Imagine being able to address individuals with content that resonates with their unique preferences and habits. We'll demonstrate how to leverage user data to craft personalized experiences that foster genuine engagement. Learn more: https://www.linkedin.com/in/vivekgirotra/ https://www.joinabound.com/ https://www.timesinternet.in/ App Audits https://apps.apple.com/us/app/meducator-medical-ai/id1659157660 https://apps.apple.com/gb/app/aladin-al-chatbot-assistant/id1664303521?uo=2 You can also watch the video: https://youtube.com/live/QZenRRUszm4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

28 Aug 20231h 9min

App Store Optimization for ChatGPT Apps

App Store Optimization for ChatGPT Apps

Discover the smart and effective app store optimization strategies for ranking your ChatGPT app higher in app stores! 🎯 Keyword Magic: Learn how to research and strategically integrate the right keywords that will make your app appear at the top of relevant search results. Learn more: https://www.linkedin.com/in/arielmichaeli/https://appfigures.com/aso-toolshttps://appfigures.com/app-intelligence Watch Full Video: https://www.youtube.com/watch?v=j0mRQ9TtIs0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

22 Aug 20236min

Unlocking App Growth with AI: Your Ultimate Guide

Unlocking App Growth with AI: Your Ultimate Guide

Today's guest is a successful indie app developer who has driven over 12M downloads for his business. We delve into the world of leveraging Artificial Intelligence to supercharge app growth like never before! 📱✨ We curated a treasure trove of insights, strategies, and case studies that showcase how AI can be harnessed to drive unprecedented growth for your mobile application. 🔑 Key Highlights: ✅ AI-Powered User Insights: Discover how AI algorithms can analyze user behavior patterns, preferences, and engagement metrics to help you tailor your app's features and content for maximum impact. ✅ Automated Marketing Campaigns: Dive into the realm of AI-driven marketing automation. Explore how AI can optimize ad targeting, A/B testing, and push notification strategies to amplify user acquisition and retention. ✅ Conversion Rate Optimization: Discover the art of optimizing your app's conversion funnel with AI-driven techniques. From personalized onboarding to frictionless checkout processes, AI has the potential to revolutionize user conversions. ✅ Sentiment Analysis: Learn how AI-powered sentiment analysis can help you understand user feedback and sentiments, enabling you to swiftly address concerns and enhance user satisfaction. Learn more: https://www.linkedin.com/in/abul-masuduzzaman-2531ab5/ https://apps.apple.com/developer/editr-apps-inc/id1437562435?see-all=i-phonei-pad-apps App Audits https://via-eg.com/ https://apps.apple.com/br/app/simple-scanner-pdf-document/id1658834868?l=en You can also watch the video: https://youtube.com/live/t08Pu9MgtmA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

21 Aug 20231h 17min

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