App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(969)

779: How to Get Started with Influencer Marketing with Dom Little

779: How to Get Started with Influencer Marketing with Dom Little

Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature. Dom Little is the Founder of amp&go.

14 Apr 202044min

App Store Optimization When You Do NOT Have Downloads

App Store Optimization When You Do NOT Have Downloads

In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.

8 Apr 20209min

778: All About Mobile App Acquisitions with Steve Wade

778: All About Mobile App Acquisitions with Steve Wade

Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.

7 Apr 202036min

How Do You Know If You Are Doing App Store Optimization (ASO) Right?

How Do You Know If You Are Doing App Store Optimization (ASO) Right?

Here's how you can tell if your ASO strategy is a good one. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - How do you know if you are doing ASO right or wrong? - Does Google "read" the text of icons or screenshots?

6 Apr 20206min

App Preview Videos: Do They Lead to More Downloads?

App Preview Videos: Do They Lead to More Downloads?

Are App Preview Videos effective? Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - How Apple Search Ads affect ASO? - Do App Preview Videos lead to more app downloads?

2 Apr 20206min

The Most Important App Store Optimization Factors in 2020

The Most Important App Store Optimization Factors in 2020

Discover the most important factors in getting high keyword rankings. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - What is the ASO ranking criteria? - What is the impact of keyword optimization? - The most important factors for ASO - How important is keyword density?

1 Apr 202013min

777: What Games Have The Most Potential with Joel Julkunen

777: What Games Have The Most Potential with Joel Julkunen

Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets. Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.

31 Mars 202051min

Chad Mureta’s App Marketing Strategy

Chad Mureta’s App Marketing Strategy

Discover how Chad's "front-loading" strategy helps him better monetize his apps. Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing. He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads. He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

30 Mars 202034min

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