Is App Store Optimization Dead?
Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.
26 Feb 202012min
772: How to Find Product-Market Fit With a Social App with Josh Choi
Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization. Josh Choi is the creator of Nanolens.
25 Feb 202035min
Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch
David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.
21 Feb 202052min
771: How to Finance Growth Through VC Funding and/or Debt
Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.
18 Feb 202024min
770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales
Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.
11 Feb 202027min
769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson
Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.
4 Feb 202043min
768: Leveraging Artificial Intelligence for Growth with Lomit Patel
Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.
28 Jan 202037min
767: Best Strategy to Get Quality Downloads for a Location-Based App
Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.
23 Jan 202012min
