The Worst Advice for New Freelancers (And What to Do Instead) (Episode 149)
No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want. If you are going to take the leap into freelancing, you need to make sure that there is a net (and maybe a backup net!) in place. Join Nicki and Kate as they highlight the importance of planning and developing the necessary skills when entering the world of freelancing. --------------- Mentioned on this Episode Ep. 73: Bridging the Gap from Quitting a Job to Full Time Freelance Related Links Amp Up Your Copywriting Productivity with Ultra SchedulingA Powerful Self-Inventory for Freelance Business SuccessWhat Are Your Copywriting Business Rules?Setting Boundaries as a Copywriter --------------- Get Free Copywriting Training here
20 Sep 202328min
Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story (Episode 148)
Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life. --------------- Mentioned on this Episode Visit Jess’s Portfolio Related Links Ep. 91: Transitioning Out of Teaching to Copywriting – George’s StoryGreat Summer Job for Teachers: CopywritingBest Backgrounds and Degrees for Getting Into CopywritingHow Much Experience Do You Need to Become a Copywriter? --------------- Get Free Copywriting Training here
13 Sep 202347min
Laser Coaching: Identifying the Deep Benefit for Artwork
The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit. -------------- Related Links Copywriting Q&A: The Magic Bullet for Effective CopyFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge --------------- Get Free Copywriting Training here
8 Sep 202314min
How to Avoid Freak Outs & Solve Any Challenge (Episode 147)
As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track. --------------- Related Links Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight ResistanceCopywriting Rush Fees: When and How to Charge ThemEp. 17: How to Set Your Copywriting RatesWhat Are Your Copywriting Business Rules?Ep.134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries --------------- Get Free Copywriting Training here
6 Sep 202339min
Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146)
As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you. --------------- Mentioned on this Episode Listen to her podcast: https://www.crystalynnshelton.com/podcastsWebsite: https://www.crystalynnshelton.com/Facebook: https://www.facebook.com/crystalynn.shelton.5/ LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/ Instagram: @crystalynnshelton Related Links Set Your Copywriting Business Up for Financial SuccessOpening a Business Bank Account as a CopywriterAccounting Tips for New CopywritersEp. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order --------------- Get Free Copywriting Training here
30 Aug 202337min
Laser Coaching: Turn an Informational Interview Into Work
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired. --------------- Mentioned on this Episode Ep. 15: 11 Traits of the Most Successful Copywriters Related Links Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies --------------- Get Free Copywriting Training here
25 Aug 202316min
Catchy Hook or Clickbait? How to Tell the Difference (Episode 145)
There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust. --------------- Related Links What Your Headlines Are MissingCopywriting Q&A: When to Use Curiosity HeadlinesEp. 27: The Most Important Piece of Email Copy --------------- Get Free Copywriting Training here
23 Aug 202315min
Navigating Ups and Downs in a Copywriting Career - Tammy's Story (Episode 144)
When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges. ----------------- Mentioned on This Episode: Tammy’s PortfolioNail Your Copywriting Interview (Parts I, II, and III)Land the Job by Acing These Copywriting Interview Questions Related Links Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here
16 Aug 202340min
