Still Using Your Professor Voice? Here's Why It's Hurting Your Business... and How to Stop

Still Using Your Professor Voice? Here's Why It's Hurting Your Business... and How to Stop

This week on Leaving Academia, I’m joined by former professor turned brand messaging expert Jen Liddy. She’s breaking down exactly how to market your work without losing your unique voice.


We talk about:


💬 Why most new business owners overthink their messaging

💬 How to mirror what your audience actually needs to hear

💬 The power of brand voice (and why it shouldn’t sound like your professor persona)

💬 How to make your services sound compelling—yes, even if you edit dissertations for a living


Whether you’re building a coaching or editing business, this episode will help you connect with the right people without sounding salesy or fake.


Watch this episode on YouTube or listen on your favorite podcast app.


Want to work with Jen? Contact her at jenliddy.com


And grab Jen's free guide here: jenliddy.com/backstage

Coupon code: PAULINA



Curious to find out more about freelance academic editing or coaching? Get my free video series and hear my story:


https://AcadiaEditing.com/BecomeAnEditor




0:00 - Discovering Your Brand Voice



2:20 - Differentiating Your Message



5:00 - Understanding Brand Messaging



7:30 - Mirrors and Marketing



11:15 - Finding Your Ideal Client



15:45 - Steps to Stand Out



19:00 - Crafting Your Own Persona



23:25 - The Power of the Word You



27:40 - Engaging with Your Audience



31:00 - Strategic Use of AI



34:30 - Reducing Overwhelm in Messaging



37:20 - How to Avoid Burnout in Branding



41:05 - Practical Tips for New Business Owners



45:25 - Final Thoughts on Effective Communication



49:50 - Resources for Further Learning



53:00 - Connecting with Jen Liddy

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(100)

From Burnout to 10k Followers: How Erin Schleiden Built The Academic Writing Coach

From Burnout to 10k Followers: How Erin Schleiden Built The Academic Writing Coach

You've always assumed that niching down will scare clients away, but you're getting it wrong.I know it's counterintuitive, but Erin Schleiden, PhD, is the perfect example of why narrowing your niche i...

3 Sep 30min

4 Signs Your Academic Business Has Outgrown You (and What to Do Next)

4 Signs Your Academic Business Has Outgrown You (and What to Do Next)

You're fully booked with editing or coaching clients. Revenue is good. And somehow you still feel like something's about to fall apart.If that sounds familiar, you haven't done anything wrong—you've h...

27 Aug 56min

The "House Cleaner Theory" of Pricing Your Academic Editing Services

The "House Cleaner Theory" of Pricing Your Academic Editing Services

If you're still charging 2 cents a word for academic editing, this episode is going to make you uncomfortable—in a good way.In this episode, I break down the two beliefs that keep editors underpriced ...

20 Aug 52min

Does Leaving Academia Still Feel Like Failure? Reflections on the Last 10 Years

Does Leaving Academia Still Feel Like Failure? Reflections on the Last 10 Years

Leaving academia can feel like admitting the whole thing was a mistake. It isn't—and the fear that says otherwise isn't an accident.In this episode, Paulina sits down with career coach Jen Polk (From ...

13 Aug 36min

How to Finish Your PhD and Launch Your Editing Business (with a Toddler at Home)

How to Finish Your PhD and Launch Your Editing Business (with a Toddler at Home)

Thousands of moms around the world are getting their PhD while juggling many (or all) of the parenting responsibilities.In this week's episode, I spoke with Laura Vasquez Bass, of Atlantic Editorial, ...

6 Aug 49min

"There's No Work Out There" Is a Lie: 3 Places to Find Your Next Editing Clients

"There's No Work Out There" Is a Lie: 3 Places to Find Your Next Editing Clients

You keep hearing there's no editing work out there. Let me be clear: That is NOT true—and if your calendar has been empty, the problem probably isn't the market. It's that your ideal clients don't kno...

30 Juli 44min

How to 4x Your Editing Rate without Learning a Single New Skill

How to 4x Your Editing Rate without Learning a Single New Skill

You've been editing for an agency since 2020, and you're still making the same 1.5 cents a word you started with.Meanwhile you're staring down another year of barely cracking $40K for work that's eati...

23 Juli 47min

Neurodivergent and Burnt Out? Why Freelance Editing Might Fit Your Brain Better than a 9-5 Job Does

Neurodivergent and Burnt Out? Why Freelance Editing Might Fit Your Brain Better than a 9-5 Job Does

After a Yale University Press internship where a supervisor told her she had "a strange brain," and six months of applications with zero interviews, Hannah Bartlett stopped trying to fit into a system...

16 Juli 43min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
svd-tech-brief
24fragor
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-hos-psykologen
kapitalet-en-podd-om-ekonomi
rss-sparpodden-2