Leaving Academia: Becoming a Freelance Editor3 Juli 2025

Overthinking Your Website? How to Simplify Your Homepage and Attract Your Ideal Clients

When you’re just starting out in business, choosing between the infinite tech tools is incredibly overwhelming. Even just learning what all the abbreviations and acronyms mean can make your head spin. 🤯

In this podcast episode, I talk with Becky Launder, co-founder of Oh My Hi, an all-in-one platform that helps new business owners create a website, save data on clients and inquiries in a CRM (or Customer Relationship Management platform), and stay in touch with your audience through email marketing.

Becky explains, very clearly and succinctly:

✔️ what you should look for when choosing a website host or platform,

✔️ what a CRM is and why you should use one, even if you’re just starting out,

✔️ the importance of nurturing your potential clients (or leads) using regular email marketing, and

✔️ how her company, Oh My Hi, is leaning in to personal connections and networking to grow their business.

If you’ve ever felt overwhelmed by all the tech tools and options (and, I mean, who hasn’t?), this episode will help you get started with a plan to move forward.

Get started here with Oh My Hi (affiliate link): https://ohmyhi.com/?aff=282

Popular Resources:

Download: 5 Pages Every Small Business Needs https://ohmyhi.com/lp/5-web-pages-you-need/?aff=282
Free Class: How to Build a Website That Works While You Sleep! https://ohmyhi.com/lp/class/?aff=282
Demo: Take a Peek at Oh My Hi https://ohmyhi.com/demo/?aff=282

👉 Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

0:00 - Podcast Intro: Tech For Business

2:16 - Becky's Business Journey Begins

4:28 - Simple Tech Solution: Oh my hi

5:38 - Website Design: Clear Call To Action

8:46 - How To: Use Website Forms

11:42 - CRM For New Business Owners?

13:56 - Email Marketing: What To Say?

16:01 - Website Platform: Key Qualities

19:12 - Marketing Oh my hi: Partnerships

21:06 - Learning What Works, What Doesn't

22:35 - Social Media: Love-Hate Relationship

24:65 - Learn More About Ohmyhi.com

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