Mastering Cold Email Deliverability in 2025 with Tomer Levi

Episode Summary:

In this episode of the NextGen Sales Leaders Podcast, host Ben Reed sits down with Tomer Levy, the founder of Mailin, to discuss the future of cold email deliverability in 2025. They dive deep into the challenges B2B marketers face when trying to land in the inbox, the differences between shared vs. dedicated IPs, and how to optimize your cold email infrastructure to maximize results. If you're running outbound campaigns, this is an episode you can’t afford to miss!

What You Will Learn:

• Why cold email deliverability is getting harder in 2025 and how to adapt.
• The key differences between shared and dedicated IPs—and which one is right for you.
• How IP reputation, infrastructure, and domain setup impact inbox placement.
• Why most cold email senders fail and how to prevent deliverability disasters.
• The best practices for warming up inboxes and maintaining high deliverability rates.

Featured Guest:

• Tomer Levy – Founder of Mailin, an email infrastructure platform that helps outbound agencies and B2B businesses take control of their deliverability.

Host:

• Ben Reed – Host of the NextGen Sales Leaders Podcast.

Episode Highlights:

[00:01:10] Introduction – Meet Tomer Levy and learn how his journey as a cold email agency owner led him to create Mailin.

[00:04:30] Why Deliverability is Declining in 2025 – Breaking down the key trends affecting inbox placement today.

[00:09:20] Shared vs. Dedicated IPs – The pros and cons of each and which one is best for high-volume senders.

[00:15:40] How IP Reputation Works – Why Google and Microsoft track sender reputation and how to protect yours.

[00:22:10] Infrastructure Best Practices – Setting up domains, mailboxes, and servers for maximum inbox placement.

[00:28:30] The Role of AI in Cold Email – Can AI-generated emails be detected? What role does AI play in personalization and outreach?

[00:35:15] Avoiding Common Cold Email Mistakes – Why most agencies fail and how to bulletproof your strategy.

[00:42:00] Deliverability Hacks for 2025 – Final takeaways and tactical advice for B2B marketers looking to scale their outreach.

Connect with Tomer Levy:

• Mailin Website : mailin.ai
• LinkedIn: https://www.linkedin.com/in/tomerlevii/

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