NextGen Sales Leaders15 Okt 2025

The GTM vs. Revenue Operations Wars. What You Missed with Carolyn Dilks.

Episode Summary: Join me with Carolyn Dilks, Co-Founder of Passetto, a GTM and Revenue Operations Agency that helps you "Fix Your Pipeline Problem. For Good."

We dive deep into the evolving world of revenue operations, data integrity, and the emerging GTM engineering trend.

Carolyn shares her journey in building data-driven systems that align marketing and sales into a unified revenue engine.

We tackle the myths around attribution, the messy reality of CRM data, and how to fix the broken frameworks that most teams are still using to measure success.

What You Will Learn:

Why most B2B teams are still using decade-old models for measuring revenue success.
How to transition from a source-based attribution model to a more insightful causal chain of events.
What defines a true GTM Engineer—and how that differs from RevOps.
The biggest constraints holding back revenue growth and how to solve them using data.
How Passetto uses tech-enabled advisory services to clean CRM data and unlock actionable growth insights.

Featured Guest: Carolyn Dilks – Co-Founder of Passetto, revenue data strategist, and B2B growth expert.

Connect with Carolyn:

LinkedIn: https://www.linkedin.com/in/carolyn-dilks/
Website: https://www.passetto.com/

Host: Ben Reed, host of the NextGen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for bold insights on B2B CRO, sales, and marketing strategy. If you found value in today’s episode, please leave us a review!

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/carolyn-1

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(59)

What's Really Happening in the B2B Data Market? AI, APIs & the New Data Economy ft Tom Blue

Sponsored By RevyOps (The #1 GTM Data Management Platform):https://tinyurl.com/revyops-tom-blue-q Episode Summary:In this episode, Ben Reed sits down with Tom Blue, CEO and Founder of Quick Enrich a...

22 Juni 1h 18min

The Future of Sales Is Human ft Chris Booth

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-chris-b Episode Summary:In this episode, Ben Reed sits down with Chris Booth, Founder & CEO of Charm, to discuss...

30 Maj 52min

How Sean Malone Built an 8-Figure DM Empire

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-sean-malone Episode Summary: In this episode, Ben Reed sits down with Sean Malone, co-founder and CMO of Flowcha...

23 Maj 2h 1min

Enterprise Sales Secrets from a $50M ARR Operator ft Barry Flanagan

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-barry-flanagan Episode Summary: In this episode, Ben Reed sits down with Barry Flanagan, CEO and founder of AI I...

15 Maj 46min

What Fractional CMOs Actually Do for SaaS Companies ft. Geraldina Olson

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-geraldina-olson Episode Summary: In this episode, Ben Reed sits down with Geraldina Scarascia Olson, fractional ...

9 Maj 32min

From Doctor to Inc. 5000 Founder: Jay Feldman’s Lead Gen Secrets

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-drjay Episode Summary:In this episode, Ben Reed sits down with Jay Feldman, founder of Otter PR and the creator ...

3 Maj 1h 14min

Clay vs Claude Code: Why DIY GTM Systems Break ft. Jay Bhandari | Clay

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jay-clay-bhandari Episode Summary: In this episode, Ben Reed sits down with Jay Bhandari, GTM Engineer at Clay, ...

26 Apr 50min

The Truth About AI, Sales, and SaaS in 2026 ft. Alexandar Shartsis

Sponsored By RevyOps (The #1 GTM Data Management Platform):https://tinyurl.com/revyops-alex-shartsis Episode Summary: In this episode, Ben Reed sits down with Alex Shartsis, Founder of Skyp.ai, to dis...

18 Apr 1h 11min