The Futur with Chris Do16 Okt 2025

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: ⁠⁠https://www.linkedin.com/in/davidbrier Instagram: ⁠⁠https://www.instagram.com/risingabovethenoise/?hl=en Website: ⁠⁠https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(436)

151 - Round 2: Failure is the building block — with Mo Ismail

In round 2, Chris and Mo tackle the concept of ikigai. That is, how to live your life to it’s fullest potential. Theoretically, it makes good sense, but when it comes to taking action so few of us hav...

14 Sep 202114min

150 - Round 1: Remove emotion from the equation — with Mo Ismail

To celebrate our 150th episode of The Futur podcast we are releasing a new episode every day this week for a total of 5 episodes. We call them 5 Rounds with Mo. In each episode The Futur Pro Group mem...

13 Sep 202118min

149 - The Brand Doctor — with Henry Kaminski Jr.

Henry Kaminski Jr. is a self-taught graphic designer and brand consultant. Over the past decade he’s built a multi-million dollar design business. But the road there was filled with rusty nails. Some ...

8 Sep 20211h 15min

148 - Golden Handcuffs — with Anthony Banks

Are you familiar with the term “golden handcuffs”? It’s a phrase that refers to financial incentives given to employees to make them stick around. Because when you have everything you need, why would ...

1 Sep 20211h 6min

147 - Hey Chris: How do I find my purpose? — with Chris Do and Greg Gunn

Welcome to another special episode format we call Hey Chris. We take listener submitted questions and make Chris answer them on the spot. No reading them ahead of time. No preparation. No time to thin...

25 Aug 20211h 5min

49 - [Rebroadcast] Creative Strategy — with Douglas Davis

When he would get sent to detention, he’d spend his time there drawing for hours. And despite growing up in a super small town in South Carolina, he had access to an amazing art program. With the help...

18 Aug 20211h 25min

146 - A fighter’s mindset — with Ognjen Topic

The internet can make people look very one dimensional. When in reality, they are far from. Ognjen Topic is a great example of that. He is a graphic designer and also a three time world champion in th...

11 Aug 202154min

145 - Why the world need creative thinkers — with Chris Do

This episode comes from a Clubhouse Q&A hosted by Billy and Glenn Lundy of Breakfast with Champions. During this candid chat, they ask Chris a series of questions about mindset and marketing. Things l...

4 Aug 20211h 8min