177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett

177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Erica Mallett - brand strategist, creator, and former national radio host who helps people become a category of one using the science and psychology of icons.


In this ep, Erica breaks down the psychology behind magnetic personal brands: why connection beats attention, why copying others kills your magnetism before it starts, and how to build a belief-based brand that people actually rally behind. We dive into the frameworks behind cult-like audiences - from The Enemy Effect and Cringe Mountain to why “different” will always beat “better.”


If you want to stop blending in, find your voice, and create a brand that people believe in, this episode is your exact playbook for standing out online and building a community that truly connects.


Check out Erica here:

https://www.youtube.com/ ⁨@ericamallett⁩

https://www.instagram.com/erica_mallett/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


Join our Discord! https://discord.gg/xgEAzkqAvs


Kostas' Lightroom Presets

https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


Timestamps:

0:00 - Intro

1:05 - What makes a personal brand magnetic

1:45 - Who is Erica Mallett?

3:45 - Why clarity matters more than consistency

5:48 - The three pillars of a magnetic brand

7:14 - Why copying others kills your magnetism

9:49 - The power of being polarizing online

12:40 - How to create belief-based content

14:29 - Personal Brand Kickstart

14:53 - How to find your 3 core brand themes

16:50 - Cringe Mountain: why feeling cringe means growth

24:26 - The Enemy Effect: building cult-like audiences

28:09 - Why shared opposition builds community

30:07 - How Taylor Swift uses enemies to unite fans

32:34 - Turning ideology into brand identity

34:06 - Why connection beats attention

36:25 - How to make people believe in your brand

37:33 - Frameworks behind brand magnetism

38:22 - Why storytelling creates emotional resonance

40:13 - Why authenticity isn’t enough anymore

42:08 - How to speak directly to your people

43:51 - The biggest mistakes creators make with branding

45:18 - How to build long-term loyalty with your audience

47:57 - The difference between good content and good branding

50:46 - How to say the same message a thousand ways

52:38 - The power of repetition and recognizable ideas

55:07 - Why your brand should feel like a movement

57:31 - Building a category of one

59:37 - How to stay consistent without losing creativity

1:01:59 - The internal work behind a strong personal brand

1:04:29 - How to find your unique perspective

1:06:31 - Why over-polishing kills connection

1:09:37 - How to find your authentic tone

1:11:03 - The role of emotion in brand loyalty

1:13:33 - Why perfection kills relatability

1:15:33 - Different is better than better

1:17:11 - Why your brand’s quirks are your superpower

1:18:37 - The mindset shift to build a belief-based brand

1:21:46 - Why most creators play too small

1:25:55 - How to break through creative insecurity

1:27:55 - Becoming the kind of brand people root for

1:28:54 - Why conviction matters more than confidence

1:31:24 - How to attract your dream audience

1:34:10 - Building a timeless personal brand

1:37:15 - The secret to creating an unshakable brand voice

1:39:05 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

Roc Nation, welcome back to EP 82 of The 505 Podcast! Today's guest is Scott Ohashi. Scott is an incredibly talented cinematography, who works for Spectrum TV and has the lucky job of covering two of the most prestigious teams in all of sports - The Dodgers and Lakers. He drops some amazing gems about storytelling for longer form pieces and even gives away some editing secrets for his unreal color and sound design.Get the best memory cards in the game, Lexar Memory, here:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Scott Here:https://www.instagram.com/scottohashi/https://www.scottohashi.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Okt 20231h 32min

81. How to Create a BULLET PROOF Personal Brand in 2023

81. How to Create a BULLET PROOF Personal Brand in 2023

This week, we're talking personal brand! In 2023, it's no longer a "nice to have," it's a MUST have. We wanted to share some tips for building a BULLET PROOF personal brand, and provide you an exercise for how to figure yours out. We also got our first sponsor, all thanks to all you ROCKS!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKJoin our Discord!https://discord.gg/xgEAzkqAvsTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Sep 20231h 4min

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

Roc Nation, welcome back to Episode 80 of the 505 Podcast! On today's episode we welcome Devin L'Amoreaux. Devin is one of the most talented Soccer Photographers in the game and partner in Starting Eleven Media Agency Last year he had the chance to travel all the way to Qatar for the World Cup and document Argentina's historic run to win it all. He was also commissioned recently to shoot the cover of the new EA Sports FC 24 game. This conversation is a long one, so make yourself comfortable and enjoy!Join our Discord!https://discord.gg/WbQbjWtQvFCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Devin here!https://www.instagram.com/devinlamoreaux/?hl=enhttps://www.instagram.com/startingeleven.us/?hl=enhttps://www.devinlamoreaux.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Sep 20231h 38min

79. Getting Invited to Sony's Exclusive KANDO Trip

79. Getting Invited to Sony's Exclusive KANDO Trip

Kostas FINALLY got the invite, Chase went hiking, Brayden hung out with the Rocks, and Kian DROPPED OUT of school! This is a fun Rock Talk, so grab some pop corn, sit back, and enjoy!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Creators Interviewed:https://www.instagram.com/nicolaschae/https://www.instagram.com/mattykay/https://www.instagram.com/arijelkins/https://www.instagram.com/artofvisuals/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Sep 20231h 13min

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

Welcome back Rock Nation to Episode 78 of The 505 Podcast! He hails from the land of Newport Beach ,CA, he’s a storyteller, video producer, and photographer. He recently decided to leave his job shooting for the Miami Heat and become Tyler Hero's personal Content Director. If you're a hoops fan, you're going to love this one!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Trey Here:https://www.instagram.com/treym.jpg/https://shootershoot.myshopify.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

7 Sep 20231h

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

Welcome back to Episode 77 of The 505 Podcast, we have on the king of gaming setups, he’s a streamer, avid Tik Toker, he’s apart of the Tesla crew please give a warm welcome to CEDRICK PLAMO! COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Ced's work! https://www.instagram.com/cedlomtv/ https://www.tiktok.com/ @cedlom  https://www.youtube.com/ @cedlom  DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

31 Aug 202337min

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

Have you ever wanted to pack up all your stuff and just move to a different country? Well that's exactly what today's guest, Claire Lejeune, did. In today's episode, we touch on why Claire decided to leave her life in LA behind, mistakes beginner photographers make, and her experience starting a creative podcastWorkMode Job Opportunity here:https://fork-play-a44.notion.site/WorkMode-Content-Lead-Job-Description-49712e5526f54c47adde699ec63808f8STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Claire here!https://www.instagram.com/ladybaguette/https://www.instagram.com/shootyourshotpodcast_/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

24 Aug 202346min

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

Roc Nation, welcome back to episode 75 of The 505 Podcast. Kostas went to the Hamptons and learned a few things. Enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

17 Aug 202348min

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