177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett

177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Erica Mallett - brand strategist, creator, and former national radio host who helps people become a category of one using the science and psychology of icons.


In this ep, Erica breaks down the psychology behind magnetic personal brands: why connection beats attention, why copying others kills your magnetism before it starts, and how to build a belief-based brand that people actually rally behind. We dive into the frameworks behind cult-like audiences - from The Enemy Effect and Cringe Mountain to why “different” will always beat “better.”


If you want to stop blending in, find your voice, and create a brand that people believe in, this episode is your exact playbook for standing out online and building a community that truly connects.


Check out Erica here:

https://www.youtube.com/ ⁨@ericamallett⁩

https://www.instagram.com/erica_mallett/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


Join our Discord! https://discord.gg/xgEAzkqAvs


Kostas' Lightroom Presets

https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


Timestamps:

0:00 - Intro

1:05 - What makes a personal brand magnetic

1:45 - Who is Erica Mallett?

3:45 - Why clarity matters more than consistency

5:48 - The three pillars of a magnetic brand

7:14 - Why copying others kills your magnetism

9:49 - The power of being polarizing online

12:40 - How to create belief-based content

14:29 - Personal Brand Kickstart

14:53 - How to find your 3 core brand themes

16:50 - Cringe Mountain: why feeling cringe means growth

24:26 - The Enemy Effect: building cult-like audiences

28:09 - Why shared opposition builds community

30:07 - How Taylor Swift uses enemies to unite fans

32:34 - Turning ideology into brand identity

34:06 - Why connection beats attention

36:25 - How to make people believe in your brand

37:33 - Frameworks behind brand magnetism

38:22 - Why storytelling creates emotional resonance

40:13 - Why authenticity isn’t enough anymore

42:08 - How to speak directly to your people

43:51 - The biggest mistakes creators make with branding

45:18 - How to build long-term loyalty with your audience

47:57 - The difference between good content and good branding

50:46 - How to say the same message a thousand ways

52:38 - The power of repetition and recognizable ideas

55:07 - Why your brand should feel like a movement

57:31 - Building a category of one

59:37 - How to stay consistent without losing creativity

1:01:59 - The internal work behind a strong personal brand

1:04:29 - How to find your unique perspective

1:06:31 - Why over-polishing kills connection

1:09:37 - How to find your authentic tone

1:11:03 - The role of emotion in brand loyalty

1:13:33 - Why perfection kills relatability

1:15:33 - Different is better than better

1:17:11 - Why your brand’s quirks are your superpower

1:18:37 - The mindset shift to build a belief-based brand

1:21:46 - Why most creators play too small

1:25:55 - How to break through creative insecurity

1:27:55 - Becoming the kind of brand people root for

1:28:54 - Why conviction matters more than confidence

1:31:24 - How to attract your dream audience

1:34:10 - Building a timeless personal brand

1:37:15 - The secret to creating an unshakable brand voice

1:39:05 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode, Justin Escalona stops by the studio to talk about his new viral film "LAP AROUND THE WORLD IN 14 DAYS." He talks about how he was able to travel around the world in only 14 days, document the whole journey, and a film about. We also talk about what it was like for him to daily vlog his life, and how he created a million dollar clothing brand from his dorm room. You're going to want to stick around until the end, because he shares a wild story you're going to want to hear.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JUSTIN:"LAP AROUND THE WORLD IN 14 DAYS" Film: https://www.youtube.com/watch?v=uvvyl_hQoB8Insta: https://www.instagram.com/justinescalonaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

13 Juli 20221h 24min

32. Ultimate Guide to Getting Hired

32. Ultimate Guide to Getting Hired

Ladies and gentlemen welcome back to another episode of The 505 Podcast!It's about that time of the year when you start looking for a job. We've done the agency route and we've done the freelance route. These are our best tips for you to become as hirable as possible!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Juni 202237min

31. Our NEW Series - Rock Talk Ep. 1

31. Our NEW Series - Rock Talk Ep. 1

WHAT'S GOOD ROCKS!! We know we were gone for 2 weeks but we're back! The kids have been busy, but we wanted to try a new series called "Rock Talk" where we just sit down and catch up and fill you guys in on what's been going on in our lives as of late. Let us know what your thoughts are on this new series, because we want to start ripping these more often.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

15 Juni 202235min

30. The Inner Art of Photography with Cibelle Levi

30. The Inner Art of Photography with Cibelle Levi

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome our first female guest, Cibelle Levi. Cibelle is a badass portrait photographer, who has shot some of the biggest names in entertainment. Her introspective approach and ability to connect with her subject on an emotional level, often allows her to capture her subject's favorite image of themselves.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CIBELLE:Insta: https://www.instagram.com/Cibelleleviwww.cibellelevi.comDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Maj 202249min

29. Navigating Grief as a Content Creator with Tucker Doss

29. Navigating Grief as a Content Creator with Tucker Doss

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Tucker Doss. This week's episode is a very special one. Tucker has dealt with some of the most unimaginable hardships in the past year. We admire his vulnerability, and despite what he's gone through, he's still so dedicated to spreading positivity through his content.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TUCKER:Insta: https://www.instagram.com/tuckerdoss/YouTube:  @Tucker Doss TikTok: https://www.tiktok.com/t/ZTdGEh9LH/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Maj 20221h 8min

28. From PRO Hockey to TikTok Agency w/ JT Barnett

28. From PRO Hockey to TikTok Agency w/ JT Barnett

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome JT Barnett! JT is an ex professional hockey player turned entrepreneur, creator, TikTok guru and agency owner. We dive into the many career changes JT has had over the years, creating an adult TikTok content house, and as of most recently, creating a full blown TikTok agency. We've been waiting for this episode for a while and think you guys are going to love it!As always, if you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:BFIGGY: https://www.instagram.com/bfiggy/KOSTAS: https://www.instagram.com/kostasg95/CHASE: https://www.instagram.com/chaseronii/

11 Maj 20221h 5min

27. Run Your Creative Business Like a PRO

27. Run Your Creative Business Like a PRO

Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

4 Maj 202249min

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

27 Apr 202253min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
lastbilspodden
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
24fragor
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
borslunch-2