177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportWhat's up Rock Nation, today we're reviewing your work. We appreciate everyone who submitted their work to us! If we reviewed your work, please let us know below!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - One Handed Crack0:49 - NYC2:10 - Storytime2:30 - Kostas is moving out3:03 - Fig's Amazon Brand Deal3:44 – Work Review 1 (Will Coley Colavito)6:17 – Work Review 2 (Jay Velasquez)9:34 – Work Review 3 (Myles Curry)11:07 – Work Review 4 (T McKinley – G League)14:29 – Work Review 5 (Keith – Portrait Photography)16:30 – Work Review 6 (Ryan Garcia by Riley)18:50 – Work Review 7 (Nathan – Gym Edit)21:02 – Work Review 8 (Caden Peso – Baseball Edit)25:08 – Work Review 9 (Denton Taylor – Mini Doc)28:31 – Work Review 10 (Mark Studio – Deadlift Gym Video)32:01 – Work Review 11 (Elijah Moses – Sports Photography)33:30 – Work Review 12 (Remy LaVert – Short Sci-Fi Film)36:19 – Work Review 13 (Milo Norton – Sports Photography)38:04 – Work Review 14 (Jackson – Full Portfolio Review)41:39 – Work Review 15 (Gabriel Flores – Portraits & Misc)45:26 – Work Review 16 (Yasmani Hernandez – Gym Video)47:02 – Work Review 17 (Joe Alberti – Under Armour Spec Ad)If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

30 Apr 51min

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportWhat’s up, Rock Nation! Today we’re joined by Marshal Crews — the founder of Tamed Psychotic, a drop-based clothing brand doing $100K in 30 minutes without spending a dollar on ads. At 17, Marshal was homeless. Now, he’s built one of the most exciting underground streetwear brands online. In this episode, we dive into how he turned personal pain into creative fuel, why scarcity is the secret behind his brand’s success, and what every creator needs to know about building hype, community, and a movement without paid marketing.Check out Marshal here:https://www.instagram.com/marshalcrews/https://www.youtube.com/ ⁨@marshallcrews_⁩  The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:31 - Intro1:08 - One handed crack1:35 - Going all in on clothing4:05 - Why clothing came naturally after success in fitness8:42 - Turning a messy past into a movement12:49 - The unseen hours behind every viral drop16:58 - Starting Tamed Psychotic out of necessity, not money21:03 - Why he refuses to run ads and prioritizes scarcity25:32 - Email is outdated — SMS is his main channel29:36 - Supreme’s playbook: build a world, not a product33:42 - Scarcity vs. upsetting customers — the trade-off38:12 - Behind the scenes: broken supply chains and production chaos42:41 - How he preps for a drop and ships 1000s of orders47:00 - Discord backfired — managing a community is hard51:20 - The content loop: obsessing over every touchpoint55:48 - How he drives sales through storytelling, not ads59:59 - People just don’t understand the grind1:04:07 - The mental toll of growth and pressure to keep going1:08:27 - Deep childhood stories that shaped the brand1:12:48 - The closet moment that changed his mindset forever1:16:58 - Chasing the next challenge instead of the money1:21:31 - The emotional highs of customer support wins1:25:47 - Always evolving the creative and product1:29:54 - The community and brand come before profits1:34:07 - Why the goalpost keeps moving — and that’s okay1:38:34 - The power of world-building and creative direction1:42:45 - Obsession, late nights, and why he still edits everythingIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Apr 1h 45min

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportWhat's up Rock Nation, today we have on Chrystopher Rhodes - better known as YCImaging. In this episode we sit down and talk to Chrys about what he sees working on social media right now, and how to turn your creative passion into a full-time living with YouTube. Check out Chrys here:https://www.youtube.com/ ⁨@YCImaging⁩  https://www.instagram.com/ycimaging/The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:25 - Intro0:52 - One Handed Crack1:30 - Become a full time creator in 12 months2:23 - What’s working right now on Long Form and Short Form3:21 - What Chrys is most focused on right now content wise3:51 - Why Chrys doesn’t like short form content5:19 - Why YouTube is the best platform6:27 - Longer videos are working on YouTube7:59 - The state of Filmmaking YouTube8:55 - Chrys’ gear setup10:58 - Chrys’ YouTube process12:09 - How much consistency is necessary for success14:25 - Going all in on YouTube17:28 - Having a support system18:52 - Chrys hates business21:55 - Brand Deal Nightmares22:51 - How to start doing brand deals24:21 - Negotiating brand deals25:29 - Chrys’ biggest brand deal pay day26:25 - Multi-deal partnerships30:14 - Learning from other creators31:50 - Diversifying income33:36 - Favorite brand partnership35:25 - Making your first $1,000 as a creator36:43 - Building trust with your audience41:18 - Creative Freedom43:40 - Chrys is leaning more into storytelling45:45 - Trying new formats and styles47:08 - How to attract return viewers50:00 - Will Chrys be making videos at 7052:16 - How Chrys structures his week around content54:51 - Dealing with Burnout56:23 - Dialing in storytelling58:28 - Do creators need an exit plan?1:01:32 - Why you don’t want to go viral1:03:34 - Mistakes young creators are making1:07:04 - The hamster wheel of content creation1:10:25 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Apr 1h 12min

What's up Rock Nation, today we're breaking down how we're approaching social media in 2025. Let us know which tip or strategy is your favorite, and if you're team short form or long form.SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Intro0:35 - One Handed Crack1:25 - "If you do not attack social in these next five years, you will pay the consequences”3:06 - Should you niching down?5:26 - Dial in your positioning6:39 - Create Content That Feels Native to the Platform7:59 - How to win on Linkedin12:39 - Tips for native platform posting13:54 - Short-Form for Growth, Long-Form for Trust17:01 - Confirming the click through YouTube Titles + Thumbnail19:07 - Series content is making waves21:44 - Remember that YouTube is a search engine23:37 - Use a call to action24:01 - Show More Personality, Less Over-Produced Content25:50 - Post Less, But Make Each Post More Intentional28:55 - Overcoming burnout29:51 - Micro-Niching Will Beat Generalized Content31:40 - Lean into the Data (Without Letting the Algorithm Control You)32:38 - One for them, one for you33:51 - Prioritize Consistency Over Bursts of Inspiration36:38 - Instagram Stories hack37:59 - Master the Art of Repackaging Content39:02 - How to repurpose long form content40:22 - Keep a content bank42:42 - Build a Community, Not Just an Audience46:05 - Take Control of Your Audience (Don't Rely on Social Media!)If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Mars 48min

What's up Rock Nation, today were spitting game for 65 minutes straight. We've taken everything we've learned in the last 10 years doing this thing, and broken it down into 21 pieces of advice. Enjoy!Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - One Handed Crack1:14 - $100,000 in one month!3:23 - Never Make a Deck Without Knowing Their Budget7:23 - Artlist9:28 - Don’t Be the First to Address a Problem17:16 - Don’t Discount Just Because It’s Your First Time Working Together21:38 - Keep Raising Your Rates Until You Get a Lot of No’s24:27 - Contracts Give You a Clear Timeline for Raising Rates25:40 - Retainers Give You Freedom29:57 - When You Say Your Price, Shut the F* Up**33:29 - Find the Cross-Section of Passion, Profit, and Growth38:44 - Your Personal Brand Is More Valuable Than Any Single Project40:00 - Learn to Delegate & Outsource if You Want to Scale41:40 - Save Your Money & Only Buy Gear That Moves the Needle46:29 - Establish Clear Boundaries with Clients48:32 - Don’t Underestimate Pre-Production49:55 - A Good Website Goes a Long Way51:44 – Know Your Minimum Level of Engagement52:11 - Network Is Everything55:31 - A Good Personality Leads to Repeat Business57:24 - Make Sure Your Gear Works & Double-Check Your Bag59:57 - I Wasn’t Doing Enough Outreach1:02:59 - Hire People Who Are Better Than You1:04:13 - You Don’t Need Permission to Start CreatingIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Mars 1h 5min

What’s up, Rock Nation! Today, we're sitting down with the internet’s best friend, JB Copeland. If you've ever scrolled past one of his videos, chances are, you stopped, laughed, and thought, damn, that’s so true. JB has a way of capturing the little moments we all experience but never put into words. His content isn’t just viral—it’s relatable in a way that makes you feel like he’s speaking directly to you.Whether he's breaking down life’s everyday struggles or dropping advice that actually hits, JB has built a community by keeping it real. No fluff, no fake guru nonsense—just honest, refreshing takes that make you think and keep you coming back for more. Today, we’re diving into how he does it, why his content resonates so deeply, and what creators can learn from his approach.Check out Jb here:https://www.youtube.com/ ⁨@jb_copeland⁩  https://www.instagram.com/jb_copeland/Sign up for the "Dream Client Accelerator" waitlist here:https://the505podcast.courses/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsLightroom Presets:https://www.kostasgarcia.com/store-1/p/kglightroompresetsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Chase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:18 - Intro0:57 - One Handed Crack1:37 - How Jb gained 2 million followers8:42 - The moment Jb decided to take action14:34 - How to change your inner dialogue to be more positive18:41 - Getting caught in the comparison trap21:30 - Showing up authentically online24:55 - Having an abundance mindset28:52 - There is no wasted time31:25 - You’re not behind in life36:43 - Everything is actually perfect39:25 - Not being accepted by your friends and family45:05 - How to build confidence47:27 - Balancing growth as a creator while staying authentic53:10 - We need to give ourselves grace57:22 - Making money from your art is not bad1:02:30 - Artists deserve to be paid1:04:22 - Passing the torch of information1:09:25 - How to share your message with the world1:15:21 - Don’t let perfect stop you from starting1:17:24 - Everyone has a unique story to share1:18:16 - Common mistakes people make with content1:23:00 - This storm is here to cleanse you, not destroy you1:28:58 - How Jb comes out with ideas for content1:30:46 - Remove the friction when creating content1:33:16 - Jb’s new brand1:36:18 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

12 Mars 1h 38min

What's up Rock Nation, this may be the most value packed episode we have ever done on this podcast. This is a true no bullsh*t guide to making more money as a creative. We guarantee if you put everything we talked about into practice, you will land bigger and better clients.And if you're looking for even more help on taking your creative business to the next level, our Dream Client Accelerator is now open for enrollment:https://the505podcast.courses/Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideOur FREE 5 positioning tips download:https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on any discovery call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:31 - One Handed Crack1:01 - Why most creators never hit $10K/month3:13 - The Dream Client Accelerator3:55 - Step 1: Positioning5:33 - Why Generalist struggle8:26 - Why Specialists Win15:53 - How to niche down without feeling like you’re limiting yourself20:49 - Step 2: Create Work That Attracts the Right Clients22:46 - Wrangler Spec Ad23:55 - How to pull off a successful spec ad25:34 - Step 3: Craft Offers That Clients Actually Want to Buy33:06 - Step 4: Pricing39:18 - Step 5: Generating Leads49:02 - Step 6: Personal Brand58:13 - Step 7: Pitching Like a Pro1:04:45 - Step 8: Master the Sales Call1:07:38 - 6 Questions to ask on a Discover Call1:12:44 - Objections and how to handle them 1:16:41 - Step 9: Turning One-Off Clients into Retainers1:20:03 - DCA reminder1:21:12 - Step 10: Best practices with clientsIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

4 Mars 1h 24min

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.Check out Jake here:https://www.youtube.com/watch?v=obngREiNGic&t=225shttps://www.instagram.com/jakekassan/Sign up for the "Dream Client Accelerator" waitlist here:https://the505podcast.courses/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsLightroom Presets:https://www.kostasgarcia.com/store-1/p/kglightroompresetsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Chase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:27 - Intro1:06 - One Handed Crack1:35 - Making $100m to become a YouTuber3:47 - Dream Client Accelerator4:22 - The moment that defined Jake’s new future8:02 - Artlist8:36 - Having purpose is everything11:59 - Was Jake happy while building MVMT14:04 - Jake’s struggle with panic attacks17:34 - Advice from other founders19:30 - How relationships with friends and family changed after selling MVMT22:47 - The freedom of creating now without expectations24:48 - What Jake hopes people take away from his videos27:13 - Jake’s favorite part of making YouTube videos28:53 - How Jake structures his day30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel31:35 - Taking calculated risks32:55 - When Jake knew MVMT was going to be massive34:13 - Jake’s favorite aspect of building MVMT38:39 - Why Jake chose to create a brand around watches41:29 - Funding the business through credit cards42:33 - MVMT was at the forefront of influencer marketing44:08 - The failed Kylie Jenner collaboration46:35 - Could Jake do it all over again47:45 - Jake’s desire to mentor other founders49:32 - The strategy for repeat customers51:13 - Discussing the sell with his cofounder52:32 - Women and men are influenced differently58:06 - The process of selling a company1:00:56 - The feeling of $100m hit your bank account1:03:47 - Staying at the brand for two years post sell1:06:44 - What Jake learned from Movato1:10:21 - Jake’s leadership style1:14:24 - Jake’s most important life values1:17:18 - Jake’s advice to someone wanting to build a brand1:19:31 - Is Jake content?1:21:30 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

19 Feb 1h 23min