#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send us Fan Mail For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Par...

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AARP Rewards Grows Membership with Intentional Touchpoints

AARP Rewards Grows Membership with Intentional Touchpoints

Send us Fan Mail Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the...

9 Apr 202123min

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Send us Fan Mail Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, ...

8 Apr 202124min

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Send us Fan Mail Loyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their co...

7 Apr 202120min

Verizon Expands Loyalty Program

Verizon Expands Loyalty Program

Send us Fan Mail At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Pro...

5 Apr 202120min

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

Send us Fan Mail Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a...

1 Apr 202123min

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

Send us Fan Mail Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertisin...

29 Mars 202130min

Chipotle Uses Unique Ways, Channels to Build Loyalty program

Chipotle Uses Unique Ways, Channels to Build Loyalty program

Send us Fan Mail In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Direc...

8 Mars 202127min

Ally Financial’s Marketing Capitalizes on Gamification Efforts

Ally Financial’s Marketing Capitalizes on Gamification Efforts

Send us Fan Mail Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive...

2 Mars 202114min

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