The Art of Customer Insight: Elevating B2B Marketing with Expert Tips from Ryan Gibson - unsold podcast
Unsold Podcast13 Mars 2024

The Art of Customer Insight: Elevating B2B Marketing with Expert Tips from Ryan Gibson - unsold podcast

[Unsold Podcast: Episode 5] Welcome to another insightful episode of the Unsold Podcast, where we delve into the fascinating world of B2B marketing with our special guest, Ryan Gibson, all the way from Canada. Join us as we explore the evolving landscape of B2B buyer journeys, customer insights, and the critical role of in-depth interviews in understanding and influencing your target market. In this episode, Ryan, a seasoned B2B marketer with over two decades of experience, shares his uni...

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Avsnitt(18)

We Built Conviction, Not Just Product - Unsold Podcast

We Built Conviction, Not Just Product - Unsold Podcast

Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. Th...

31 Juli 202556min

Product-Market Fit Isn’t Static. It Evolves or Your Brand Fades - Unsold Podcast

Product-Market Fit Isn’t Static. It Evolves or Your Brand Fades - Unsold Podcast

Guest: Vikas Sunkad [Founder, SunJosho Ventures] Host: Santhosh Venkatesh Everyone loves to talk about finding Product-Market Fit. But what if that’s the wrong question? In this episode of the #Unsold...

17 Juli 202547min

Mental Wellness in the B2B Workplace - Unsold Podcast

Mental Wellness in the B2B Workplace - Unsold Podcast

In this episode, I sit down with Shaifali Verma, a seasoned people and culture leader, to unpack the evolving role of mental health in the modern workplace. With experience spanning psychology, HR, an...

26 Juni 202531min

Shawn Lim on Owning Your Voice in the Age of Algorithms - Unsold Podcast

Shawn Lim on Owning Your Voice in the Age of Algorithms - Unsold Podcast

Guest: Shawn Lim, Founder of Human Algorithm Host: Santhosh Venkatesh In this special episode of The Unsold Podcast, Santhosh Venkatesh sits down with Shawn Lim—content creator, former journalist, and...

5 Maj 202555min

Talking B2B Events with ExchangeWire's Grainne Reid - Unsold Podcast

Talking B2B Events with ExchangeWire's Grainne Reid - Unsold Podcast

In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and com...

5 Mars 202550min

Talking Digital Transformation Challenges with Zoho’s Bharath Kumar - Unsold Podcast

Talking Digital Transformation Challenges with Zoho’s Bharath Kumar - Unsold Podcast

When I witnessed Bharath Kumar's keynote about why digital transformation fails, I knew this conversation needed to happen. As a B2B SaaS content marketer, I'm always searching for authentic perspecti...

27 Dec 202439min

Product or Brand? Talking Differentiation Strategies with Ranudi and Joe - Unsold Podcast

Product or Brand? Talking Differentiation Strategies with Ranudi and Joe - Unsold Podcast

In this episode of the Unsold Podcast, host Santhosh Venkatesh is joined by Joe Daniels, a brand and positioning expert, and Ranudi Jayasinghe, a product marketer, to tackle one of the most debated to...

19 Nov 202450min

Reaching the Indian Consumer Through Digital Ads with Rudhreesh Kapur

Reaching the Indian Consumer Through Digital Ads with Rudhreesh Kapur

In this insightful episode of the Unsold Podcast, host Santhosh Venkatesh talks to Rudhreesh Kapur, National Sales Director at JioAds, about the intricacies of digital advertising, the evolution of th...

4 Nov 20242h 25min

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