Memecast #77: King of Hearts: Value-based Pricing is Impossible
This one is the King of Hearts from the Selling Value card deck. It's true, value-based pricing is impossible because value-based pricing simply means charge what your customers are willing to pay. An...
28 Sep 20222min
Finding Value in the First Call: Asking the Right Questions with Bryan Whittington
Bryan Whittington is the founder of ebs/growth, a firm that helps companies create a more effective sales team. Also, he is the host of the Talent Sales & Scale podcast, and was a sales trainer for ov...
26 Sep 202230min
Blogcast #73: Training Salespeople
This is an Impact Pricing Blog published on August 17, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/training-salespeople/ If y...
23 Sep 20224min
Memecast #76: King of Spades: The Most Profitable Pricing Strategy
This one is the King of Spades from the Selling Value card deck. It's true, value-based pricing is the most profitable pricing strategy you can adopt. If you think about it, the definition of value-ba...
21 Sep 20222min
How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq
Dinaz Zaq is the Director at Revenue Pricing Consultants in London, the "home of revenue management and pricing expertise" that focuses on increasing profitability through diagnostic review. Dinaz spe...
19 Sep 202224min
Blogcast #72: Discovered Value
This is an Impact Pricing Blog published on August 10, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discovered-value/ If you h...
16 Sep 20223min
Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'
This one is the Ace of Diamonds from the Selling Value card deck. When companies or people inside companies say we sell a commodity, what that says to me is they don't understand the value of what the...
14 Sep 20222min
How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre
Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant Gener...
12 Sep 202228min
