Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]

Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing after the 2008 recession. He shares how a pivotal moment in his career occurred when a tech company took a chance on him for a marketing role, de...

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Avsnitt(44)

Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

Send us Fan Mail Watch on YouTube for full experience! This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed. Learn About Snoball: Schedule Demo...

13 Mars 20251h 8min

5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeo...

23 Jan 202524min

Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

Send us Fan Mail This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful. Learn About Snoball: Schedule Demo Website In this episode ...

12 Dec 202447min

Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services indu...

27 Nov 20245min

Is Podcasting Worth It? [AFTER DARK]

Is Podcasting Worth It? [AFTER DARK]

Send us Fan Mail Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna? We tackle th...

22 Nov 202446min

Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "hon...

21 Nov 20245min

Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

Send us Fan Mail Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions...

14 Nov 202440min

Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

Send us Fan Mail This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales ou...

7 Nov 202436min

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