7 unorthodox things we'd do with our marketing, if we had to go back in time

7 unorthodox things we'd do with our marketing, if we had to go back in time

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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Are Marketing Certifications Worth It? | Ep. #35

Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction,...

4 Sep 201611min

How to Perform a Competitive Analysis | Ep. #34

How to Perform a Competitive Analysis | Ep. #34

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’r...

3 Sep 201612min

Driving Traffic with Affiliate Marketing | Ep. #33

Driving Traffic with Affiliate Marketing | Ep. #33

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is ...

2 Sep 201612min

How to Effectively Leverage Influencer Marketing | Ep. #32

How to Effectively Leverage Influencer Marketing | Ep. #32

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again...

1 Sep 201611min

How to Find a Great Consultant | Ep. #31

How to Find a Great Consultant | Ep. #31

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a l...

31 Aug 201612min

How to Cut Your Google AdWords Costs | Ep. #30

How to Cut Your Google AdWords Costs | Ep. #30

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and ...

30 Aug 201614min

How to Cut Your Facebook Advertising Costs | Ep. #29

How to Cut Your Facebook Advertising Costs | Ep. #29

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertisin...

29 Aug 201614min

How to Market ANY Product without Funding | Ep. #28

How to Market ANY Product without Funding | Ep. #28

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – H...

28 Aug 201613min

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