The AI Backlash: How to Build During the Trough of Disillusionment
Early Adoptr22 Okt 2025

The AI Backlash: How to Build During the Trough of Disillusionment

From LinkedIn posts about abandoned pilots to earnings calls where CEOs walking back their AI promises on earnings calls, are we witnessing the crash after the hype? Welcome to the Trough of Disillusionment – and it might be the best thing that's happened to AI.


This isn't the death of artificial intelligence. It's the birth of something sustainable. While media headlines turn negative and executives panic, the real builders are taking advantage of the chaos. History doesn't repeat, but it rhymes: today's AI trough is creating the similar opportunity for businesses willing to play the long game as the Dot Com boom.


This episode unpacks why the AI trough is an opportunity: it's a chance to build with intention rather than FOMO. We discuss the five tactical strategies that will position you to dominate when AI reaches its next growth phase, and why the current trust crisis requires a fundamental reset in how we communicate AI's capabilities.


We also cover the shocking Pew Research poll showing Americans deeply distrust tech companies to develop AI responsibly, Claude's new "Skills" infrastructure that enables specialized tool use, and the hilariously practical AI that solves our collective avocado ripeness problem. Plus, we break down the $290,000 Deloitte Australia scandal where AI hallucinations in a government report led to fabricated court cases and non-existent academic papers - an important reminder of why the human oversight layer still matters.



What You'll Learn:


  • The strategies that separate AI winners from losers during the trough
  • How the same pattern that made Amazon dominant after the dot-com crash is happening now
  • The growing employee revolt against force-fed AI tools and how to overcome it
  • Why trust has become the critical competitive advantage in AI implementation
  • How Pinterest and Spotify are fighting back against the flood of AI-generated content


00:00 What We've Been Up to This Week

04:27 The Backlash Against AI Slop Begins

06:59 Welcome to the Trough of Disillusionment

07:31 The Trough of Disillusionment: There's the Opportunity

10:05 The Gartner Hype Cycle: A Lord of the Rings Journey Through Technology

17:33 Dot-Com Déjà Vu: The Tech Crash Pattern Playing Out in AI

22:53 Skepticism in AI: When Promises Meet Reality

27:58 User Adoption vs. Hype: The Reality of AI Usage

30:06 The Trough of Disillusionment: Opportunities for Growth

31:57 Understanding AI's Real Capabilities and Limitations

33:53 The Importance of Those Little Wins in AI Implementation

37:15 The AI Trust Crisis: Consumer Skepticism and Expectations

44:05 Trust Repair: Building Credibility in AI Solutions

44:58 How to benefit from the Trough

45:08 Tactical Strategies: Navigating the Trough of Disillusionment

49:36 AI News of the Week: Pew Research, Avocado AI and Claude Skills

55:02 AI Gone Wrong: Deloitte's Very Bad Week

58:40 That's a Wrap: Where to Find Us


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