Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Welcome to Episode 2507 of the Italian Wine Podcast.This is Next Generation episode where Stevie interviews, in Italian, Professor Vincenzo Russo, Director of the project and expert in neuromarketing applied to wine. Together, they explore the Young Wine Neuro-Engagement Index, an innovative tool designed to measure how appealing wineries, products, and communication are to younger audiences. Powered by Sardegna Ricerche with the support of Assoenologi Sardegna and under the supervision of IULM – Behavior & Brain Lab, the project marks a pioneering pilot in the Italian wine scene. Stevie and the Professor will discuss Young Wine Neuro-Engagement Index’s five-step methodology, the Cannonau case study, and the evolving relationship between young consumers and wine. More about today’s guest: Professor Vincenzo Russo is Full Professor of Consumer Psychology and Neuromarketing, Founder and Coordinator of the Neuromarketing Research Center 'Behavior and Brain Lab IULM', Scientific Director of the Master's Program in Food and Wine Communication (IULM), the Master's Program in Sport Communication and Marketing (IULM), and the Executive Master's Program in Neuromarketing, Consumer Neuroscience and Market Research (IULM). Founded in 1968, IULM University (Libera Università di Lingue e Comunicazione IULM) is a private university in Milan specializing in languages, communication, marketing, and cultural studies. Known for its interdisciplinary approach, IULM bridges academia and industry, offering programs in media, marketing, and food and wine communication, and is home to cutting-edge research in consumer psychology and neuromarketing. Connect: Website: https://www.iulm.it/ More about the host: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

In this episode of Italian Wine Podcast, Monty Waldin talks to Karoline Walch of the Elena Walch wine estate founded in 1869 in Alto Adige. Karoline represents the fifth generation of wine-makers in her family. In the interview she talks to Monty about sustainable viticulture and indigenous grape varieties of Alto Adige, and about the reception of women working in the wine business.

25 Apr 201713min

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

In this episode Chiara De Iulis Pepe of the Emidio Pepe wineries tells Monty Waldin about the benefits of growing grapes using pergola supports — a technique her estate has always successfully employed since the beginning. Chiara fondly describes how grape stomping at Emidio Pepe is also a tradition which brings the family together. Hear more about Montepulciano d’Abruzzo and the story of Chiara’s grandfather Emidio in this conversation with Monty.

24 Apr 201710min

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Apr 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Mars 201710min

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

In this episode, Francesco Zonin of the Zonin Family Winery talks to Monty Waldin about the challenge to communicate the uniqueness of Italian wine, since Italy has a huge grape biodiversity. Francesco also talks about the Italian wine culture and how wine is synonymous with community: in Italy people “live wine” with family and friends. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Mars 201716min

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Mars 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Mars 201710min

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

In this podcast Emilia Nardi from the Brunello di Montalcino family estate called Tenute Silvio Nardi talks to Monty Waldin about the challenges women face in the wine business. As she explains in the interview, her experience has been rewarding and one where she received help and solidarity from other women. Emilia speaks of the rhythms of wine-making and the need for patience and respect in order to understand what nature offers. She considers herself “a country woman,” who loves cooking and sharing her cooking with friends. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine-making traditio

7 Mars 20177min

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