Girl Gang Craft The Podcast14 Apr 2021

Sylvia Tennant on Design, Size Inclusivity + The Business of Storytelling

Phoebe sits down with Sylvia to explore the role of storytelling in her personal business journey, including its integration into Zaleska's design process, branding, workflow, and marketing. Listeners follow Sylvia's journey from high school art teacher to maker to curve model as she offers guidance on how to use your personal story to create the business (and life) you want. Sylvia highlights intuitive reasoning and storytelling as meaningful business tool, and explains how all makers and business owners can use narrative and truth-telling to take their business to new heights. She also offers practical guidelines for brands on how to best approach size inclusivity via transparency and receptivity.

Noteworthy quotes:

[14:11] I remember asking myself this question: Will you regret not finding out if you can do it? And the answer was a wholehearted, "YES."

[24:44] What I can say is that if you can't tell a story with your product, you're going to struggle.

[29:41] There's beauty in being able to scale your business to the place where you can live the life you want to live.

[37:14] Figure out what you really love about your business, what lights you up, what you want to do when you wake up every single morning. Whatever that isn't: Give that job to someone else.

[41:12] I don't feel overwhelmed, because I've optimized my systems.

[43:57] To be able to walk into a store and buy something off the rack is not a luxury that has been afforded to my body type.

Follow Sylvia:

https://www.zaleska.ca/

Listeners, use code GIRLGANG for 20% off! (Expires 4/30/2021)

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