From The Big Bang Theory to App Founder

From The Big Bang Theory to App Founder

What happens when Raj trades cosmic conversations for app ideas and startups?

In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.

When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most.

That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.

Kunal shares his full journey, from the app idea to launch, and what’s next for IQ121. You’ll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.

PS: Raj might blush around new people, but Kunal’s ready to talk apps - LIVE 😄

You will discover:

✅The real story behind IQ121 and how one family emergency sparked a global idea

✅Why founders should solve problems they’ve actually lived through

✅The growing trend of “family-first tech” and why it’s the next big app category

✅What’s next for IQ121 and how Kunal’s creative background shapes its mission

Learn More:

Explore IQ121:

https://iq121.com

You can also watch this video here: https://www.youtube.com/live/WOvAzavRBdA

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Data-Driven App Monetization Strategies for 2025

Data-Driven App Monetization Strategies for 2025

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You’ll learn:✅ How subscription apps are evolving in 2025✅ Key monetization trends from the RevenueCat report✅ What makes creatives actually convert (from AppsFlyer data)✅ Real examples of winning monetization strategiesLearn More:AppsFlyer’s The State of Creative Optimization - 2025 Edition:https://shorturl.at/qlEfhRevenueCat’s State of Subscription Apps 2025:https://www.revenuecat.com/state-of-subscription-apps-2025/ App Peak Valuation Report:https://my.apppeak.com/valuation-report-page Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

3 Maj 1h 14min

ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)

ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)

Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.Here’s what you’ll learn: ✅ The truth about high-traffic keywords and why they won’t help you early on✅ Is AppAdvice bad for your app? Nope—and we’ll show you the numbers to prove it✅ Why ASO is just one part of a much bigger growth strategyIf you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it’s about building smart.Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

29 Apr 7min

Sustainable App Growth and AMA with Steve P. Young

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

26 Apr 1h 21min

Sustainable App Growth and AMA with Steve P. Young

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

26 Apr 1h 22min

Copy This Product-Led Growth Strategy

Copy This Product-Led Growth Strategy

Want to build an app people love? This product-led growth strategy is the key.In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.You'll learn:✅ Why the first 5 minutes of user experience can make or break your app✅ Creative ways to collect real user feedback—without breaking the bank✅ How small onboarding tweaks doubled camera opt-ins✅ The exact moment to ask for reviews to maximize App Store impact✅ Proven ASO techniques that drove 53,000+ reviews organicallyWhether you're launching your first app or scaling a startup, these insights are pure gold. Watch the full session here:https://youtube.com/live/QKnRO_A_tkU?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Apr 8min

7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.You will discover:✅ 7 new ASO tactics you need to test in 2025✅ How to adapt your strategy across different growth stages✅ What’s working now in ASO for both indie and enterprise appsLearn More:Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

19 Apr 1h 5min

7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.You will discover:✅ 7 new ASO tactics you need to test in 2025✅ How to adapt your strategy across different growth stages✅ What’s working now in ASO for both indie and enterprise appsLearn More:Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

19 Apr 1h 7min

Gamify Your Life: Achieve Success Using Video Game Tactics!

Gamify Your Life: Achieve Success Using Video Game Tactics!

What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using those experiences to build a successful business and mindset.🚀 How to turn video games into life lessons🔥 The secret to self-growth through gaming🏆 How to stop comparing yourself and focus on your journeyLet’s turn play into progress and start winning in real life.Watch the full session here:https://youtube.com/live/Pzx5B5fnN8s?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Apr 8min

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