Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing
Count Me In®27 Okt 2025

Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing

Join host Adam Larson for a lively conversation with entrepreneur, speaker, author, and president of VisionEdge Marketing, Laura Paterson. Drawing on decades of experience, Laura shares her practical wisdom on building stronger partnerships between marketing and finance in today’s data-driven organizations. Discover why learning to speak each other’s language and focusing on real business outcomes rather than budget line items leads to smarter decisions and meaningful growth.

Laura breaks down common traps like “random acts” of marketing, reveals how aligning around purpose improves performance, and gives actionable advice for CFOs and finance leaders who want to genuinely connect with their marketing counterparts. With real-world stories and plenty of energy, Laura discusses the transformative power of customer-centric strategies and outcome-based budgeting, all while highlighting the importance of using data for insight, not just information.

Perfect for anyone in marketing, finance, or leadership, this episode is packed with fresh ideas and relatable anecdotes that will inspire collaboration and drive success. If you’re ready to move from transaction to strategy and make a real impact. Don’t miss this engaging conversation.

Avsnitt(390)

Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

What exactly makes a community thrive, especially one built for professionals around the globe who are passionate about the same topics? In this lively and insightful episode, Amanda Bernard, Tala Kha...

27 Apr 29min

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Join Adam Larson as he sits down with entrepreneur and founder Jon Morris, the mind behind Rise Interactive and Fiscal Advocate. Jon shares the story of how he scaled a digital marketing agency from i...

20 Apr 32min

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Get ready for an eye-opening conversation with Sharrin Fuller, a serial entrepreneur, founder and strategic advisor at Glass Wallet Ventures, and a true expert on scaling accounting firms the smart wa...

13 Apr 40min

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ready for a fresh take on accounting and finance? In this episode of Count Me In, Adam Larson sits down with Helen Hastings—Stanford-trained software engineer turned founder of Quanta—for a conversati...

6 Apr 31min

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Welcome back Timothy Wingate! In this episode of Count Me In, Adam Larson welcomes Timothy for a refreshingly honest conversation that goes far beyond accounting. Timothy shares the story of his entre...

30 Mars 35min

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

On this episode of Count Me In, Adam Larson sits down with Sharoon Thomas, founder of Fulfil, for a lively conversation about the unique accounting challenges facing direct-to-consumer (D2C) brands. S...

23 Mars 28min

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

In this engaging episode, Adam Larson chats with Dr. Simone Ahuja about her remarkable career journey from dentist to documentary filmmaker, author, and creative problem-solving champion. Simone offer...

16 Mars 30min

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

On this episode of Count Me In, Adam Larson sits down with John Glasgow, founder and CEO of Campfire, for a candid conversation about building a company and transforming finance teams with AI-driven E...

9 Mars 32min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon