Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing
Count Me In®27 Okt 2025

Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing

Join host Adam Larson for a lively conversation with entrepreneur, speaker, author, and president of VisionEdge Marketing, Laura Paterson. Drawing on decades of experience, Laura shares her practical wisdom on building stronger partnerships between marketing and finance in today’s data-driven organizations. Discover why learning to speak each other’s language and focusing on real business outcomes rather than budget line items leads to smarter decisions and meaningful growth.

Laura breaks down common traps like “random acts” of marketing, reveals how aligning around purpose improves performance, and gives actionable advice for CFOs and finance leaders who want to genuinely connect with their marketing counterparts. With real-world stories and plenty of energy, Laura discusses the transformative power of customer-centric strategies and outcome-based budgeting, all while highlighting the importance of using data for insight, not just information.

Perfect for anyone in marketing, finance, or leadership, this episode is packed with fresh ideas and relatable anecdotes that will inspire collaboration and drive success. If you’re ready to move from transaction to strategy and make a real impact. Don’t miss this engaging conversation.

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Avsnitt(409)

Ep. 367: Ted Bozarth - Why Every Young Professional Needs a Mentor

Ep. 367: Ted Bozarth - Why Every Young Professional Needs a Mentor

Get inspired by Ted Bozarth, founder of the SetFire Foundation, as he shares his journey from IT whiz kid and supply chain veteran to retirement, where his passion turns towards helping the next gener...

17 Aug 28min

Ep. 366: James Vanreusel - Navigating the Future of Finance with AI and Strong Foundations

Ep. 366: James Vanreusel - Navigating the Future of Finance with AI and Strong Foundations

Join us for a lively conversation with James Vanreusel, founder of Vanreusel Ventures, as he shares his unique journey from stock market enthusiast to math major to Wall Street and microfinance leader...

10 Aug 30min

Ep. 365: Cassandra Worthy - Moving From Resistance to Growth in Times of Change

Ep. 365: Cassandra Worthy - Moving From Resistance to Growth in Times of Change

Join Adam Larson for an energizing and thoughtful conversation with Cassandra Worthy, founder of Change Enthusiasm Global and author of the book “Change Enthusiasm.” In this episode, Cassandra gets re...

3 Aug 34min

Ep. 364: Laura Nespoli - From Burnout to Breakthrough: Transform Your Life Without Tearing It Down

Ep. 364: Laura Nespoli - From Burnout to Breakthrough: Transform Your Life Without Tearing It Down

Join us for a candid, inspiring chat with Laura Nespoli, brand strategist and author of Threads of Me and You, who knows what it’s like to chase meaning, connection, and authenticity both at work and ...

27 Juli 41min

Ep 363: Pete Leibman - Outperform, Don’t Outwork: Secrets to Unlocking Your Best

Ep 363: Pete Leibman - Outperform, Don’t Outwork: Secrets to Unlocking Your Best

Join us for an engaging conversation with Pete Leibman, speaker and author of Stronger Advisor: High-Performance Habits for Consultants, Lawyers, and Advisors. Pete shares his journey from competitive...

20 Juli 29min

Ep. 362: Clyde Calhoun - The Reckoning: When Gut Instinct Meets AI Recommendations

Ep. 362: Clyde Calhoun - The Reckoning: When Gut Instinct Meets AI Recommendations

Join us for a must-hear conversation with Clyde Calhoun, Founder & CEO of Root Idea, an AI advisory firm. With a career that’s taken him from nuclear weapons R&D to AI governance, Clyde shares how his...

13 Juli 29min

Ep. 361: Connecting Members Around the World: A Conversation with IMA’s New Board Chair Brigitte de Graaff

Ep. 361: Connecting Members Around the World: A Conversation with IMA’s New Board Chair Brigitte de Graaff

In this special edition of Count Me In, Adam Larson sits down with Dr. Brigitte de Graaff, IMA's new Board Chair and Assistant Professor at Vrije University in the Netherlands. Brigitte shares how a s...

6 Juli 29min

Ep. 360: Soufyan Hamid - After the AI Wave: Why Human Storytelling Is the New Finance Superpower

Ep. 360: Soufyan Hamid - After the AI Wave: Why Human Storytelling Is the New Finance Superpower

Soufyan Hamid, founder of The Finance Circle, returns to Count Me In to share fresh insights on the evolving role of finance teams. His company specializes in training FP&A leaders and finance profess...

29 Juni 32min

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