Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research and article on how millennials are reshaping wine collecting and consumption. Key Takeaways: Younger generations appreciate wine and are willing to spend, but they seek different experiences. Millennials and Gen Z care about what a brand stands for and its values. Making wine fun through storytelling and unique experiences helps connect with modern consumers. Kathleen’s article in the Wine Enthusiast magazine on the investment habits of millennials is available online at: https://www.wineenthusiast.com/culture/wine/millennials-wine-collecting/?srsltid=AfmBOoqOR-iiqNks-VGy34Qj7XcY1Whsr28PhSC0U3qiMd1fySx6Kp0T More about the guest: Kathleen Willcox is a journalist who writes about food, wine, beer, and popular culture. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Food & Wine, The Drinks Business, Wine Industry Advisor and many other publications. She recently coauthored, with Tessa Edick, “Hudson Valley Wine: A History of Taste & Terroir.” She lives in Saratoga Springs, New York. Connect: Linkedin: https://www.linkedin.com/in/kathleen-willcox-7a46074/ Instagram: https://www.instagram.com/kathleenwillcox/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 171 Monty Waldin interviews Angelo Peretti (Consorzio Bardolino Chiaretto) | Discover Italian Regions: Veneto

Ep. 171 Monty Waldin interviews Angelo Peretti (Consorzio Bardolino Chiaretto) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Angelo Peretti, Director of the Consorzio Chiaretto e Bardolino, business strategist, as well as director and wine writer at The Internet Gourmet. Angelo illustrates the wine denominations typical of the Lake Garda area: Bardolino, Lugana, Custoza, Chiaretto, and Bardolino. Angelo focuses on the history of the Chiaretto denomination, its production, vinification, and turn to the rosé style. Monty and Angelo discuss the markets for Chiaretto as well as very interesting food pairings. Tune in for an exciting journey of discovery into one of the most famous Italian rosés.

29 Jan 201922min

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

In this episode, Monty Waldin interviews Emma Bentley, a representative of the VinNatur association founded by natural wine grower Angiolino Maule at La Biancara winery in Gambellara, Veneto. Emma tells the story of how Angiolino founded the association and started to make natural wine following a “wine epiphany.” Tune in to learn about VinNatur’s objectives and certification parameters. Emma and Monty also reflect on the challenges for wine growers and the future the natural wine movement.

28 Jan 201913min

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

In this podcast, Monty Waldin interviews Chiara Giannotti, the mastermind behind the multimedia project Vino TV. Chiara, whose social media channels are very popular (107,000 followers on Facebook), has an extensive background in the Italian wine world as she worked for 15 years in the family winery Fazi Battaglia in the Marche region and also in the Fassati winery in Montepulciano. Chiara talks about her Vino TV project and her radio show on Radio Food. She tells Monty about the importance of sharing producers’ personal stories and about building a relationship of trust with her interviewees. Tune in to also learn more about Chiara’s life-long passion for Verdicchio!

22 Jan 20198min

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

In this episode Monty Waldin meets Shenghan Karla Wang, Chinese wine influencer originally from Chengdu in the Sichuan province. Shenghan is the founder of the Lady Penguin brand, the most active wine community in China on various digital and social media platforms. Shenghan tells Monty her personal and family story. She talks about her Lady Penguin project and provides her insight into the Chinese wine market. Tune in also to learn about Shenghan’s memorable visit to an Italian winery with her mother!

15 Jan 201926min

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

In this episode, Monty Waldin meets Angela Maculan, whose family owns the Maculan Winery in Breganze, near Vicenza. Angela tells Monty about their famous Torcolato and Acini Nobili sweet wines. They also discuss local grape varieties such as the distinctive Vespaiola grape and the climate of the area. Angela also provides some very interesting historic information about the cultivation of French grape varieties in the area, documented in a pamphlet dated 1855! Tune in to learn more also about food and wine pairings for Torcolato!

14 Jan 201910min

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

In this episode Monty Waldin meets Georgia Panagopoulou a.k.a. Wine Gini, wine influencer and communicator based in Greece whose Instagram profile @wine.gini counts over 85,5 k followers. Wine Gini, who is a chemical engineer by trade, started her wine love affair by studying WSET courses and by working for a winery in the Greek island of Santorini. Wine Gini talks about the way wineries can find their own voice on social media by following… “the hero’s journey.” Tune in also to learn more about Greek native varieties and Wine Gini’s love for Italian wine!

8 Jan 201916min

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Bianca Ferrini, whose family owns Podere Giodo in the Montalcino area of Tuscany. Bianca tells Monty about the winery’s production of Sangiovese-based Brunello di Montalcino and Toscana Rosso IGT. Bianca talks about the winery’s location and soil and the most important markets for their wines, namely the United States, Norway, and Sweden. Tune in to learn more also about Poderi Giodo’s new endeavor in Sicily in the Etna area with Nerello Mascalese grapes!

7 Jan 20197min

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Viviana Malafarina at the Basilisco Winery in the Aglianico del Vulture area of Basilicata in the South of Italy. The winery produces Aglianico and Fiano based wines. Viviana and Monty talk about vineyard soils that in her estate are made of 95% volcanic lava stones and located on 620mt on the sea level. Viviana also tells Monty about one of their vineyards that is more than 85 years old. Tune in also to learn about the local vine growing method called “a capanno” or “accannato” and to discover Aglianico’s potential for ageability.

10 Dec 201813min

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