From Dolly Magazine to TikTok: How Tweens Hijacked the Beauty Industry

She's witnessed the biggest shift in beauty media history - from magazines dictating trends to 10-year-olds demanding retinol. This week on The Formula, former Elle Australia Editor-in-Chief Justine Cullen breaks down the "Sephora tween" phenomenon reshaping the beauty industry.

We're exploring how kids as young as 9 skip skincare basics for complex routines, why brands chase tweens with $60-100 products (pushing adults toward $250 lipsticks), and the rise of birthday parties at beauty stores. Justine reveals how the pandemic created mini skincare experts, why teenagers now say "do my skincare" when stressed, and her predictions for this youth-obsessed beauty world.

Get ready for serious insights into how capitalism is targeting childhood - and what it means for beauty's future.

PRODUCTS MENTIONED:

Justine Cullen Substack, 'Late-Night Snacking'

Justine Cullen Podcast, 'The Late Night Snacking Trivia Game'

Justine Cullen Ulta's Birthday Parties For Tweens

Drunk Elephant

Sol de Janeiro

Ulta Kids Parties

Sincerely Yours Skincare

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CREDITS:

Hosts: Kelly McCarren

Guest: Justine Cullen

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

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