1570: Intelligent Automation Software Transforming Business Workflows
Tech Talks Daily24 Apr 2021

1570: Intelligent Automation Software Transforming Business Workflows

Kathleen Delaney, the CMO of Kofax, joins me on the Tech Talks Daily podcast. Kathleen is an innovative marketing leader and digital strategist who has lead her team towards amazing accomplishments because of her ability to navigate and innovate complex projects. An example of this has was displayed through Kofax's recent "Work Like Tomorrow" rebrand campaign.

With over three decades in marketing leadership roles, Kathleen joined Kofax in 2018 to lead the private-equity owned company through a massive rebrand. Dubbed the Work Like Tomorrow campaign, Kathleen dusted off the company's previous brand promise and coordinated a global effort to change its image of being a legacy technology company to its current position as a leader in the Intelligent Automation space.

The campaign drove roughly 2.0B impressions in 2019 from over 1K global media placements, leading to a nearly 20% global share of voice, from almost zero in 2018. It also led to analyst recognition, including placement in the Gartner RPA Critical Capabilities report

Kathleen reveals the best practices she learned from a successful global rebrand and her market-tested strategies for driving revenue, increasing profit, and invigorating brands.

Avsnitt(2000)

How Legrand Turned Customer Feedback Into Action Across A Global Business

How Legrand Turned Customer Feedback Into Action Across A Global Business

What does customer experience look like inside a company most people associate with switches, infrastructure, and engineering rather than surveys, empathy, and brand perception? In this episode, recor...

20 Mars 29min

TruGreen's AI Agents Journey: 51% of Concerns Resolved And Escalations Down By 30%

TruGreen's AI Agents Journey: 51% of Concerns Resolved And Escalations Down By 30%

What does it take to turn millions of customer interactions into meaningful relationships instead of missed opportunities? In this episode, recorded live at the Qualtrics X4 Summit in Seattle, I sit d...

19 Mars 23min

Salesforce - The Vision For Agentic AI And The Future Of Work

Salesforce - The Vision For Agentic AI And The Future Of Work

What does it really take to move from AI hype to something that actually works inside a business? In this episode, I sit down with Shibani Ahuja, SVP of Enterprise IT Strategy at Salesforce, to talk a...

18 Mars 33min

From The HP Garage To AI PCs: How HP Is Rethinking Work Technology

From The HP Garage To AI PCs: How HP Is Rethinking Work Technology

How is AI reshaping our relationship with work, and what does that mean for the tools we rely on every day? In this episode of Tech Talks Daily, I'm joined by Cory McElroy, Vice President of Commercia...

17 Mars 27min

How Saviynt Is Tackling The Explosion Of Human And Machine Identities

How Saviynt Is Tackling The Explosion Of Human And Machine Identities

How do you secure a modern business when identities no longer belong only to employees, but also to partners, machines, applications, and increasingly AI agents? In this episode of Tech Talks Daily, I...

16 Mars 28min

BlackBerry - A Strategy For Post Quantum Secure Communications

BlackBerry - A Strategy For Post Quantum Secure Communications

How prepared are organizations for a world where today's encrypted communications could be quietly stored and cracked years from now? In this episode of Tech Talks Daily, I sat down with Nate Jenniges...

16 Mars 24min

Inside Ricoh's Research On Workflow Friction And Document Chaos

Inside Ricoh's Research On Workflow Friction And Document Chaos

Why are employees still drowning in administrative work despite years of digital transformation, new software platforms, and constant promises that technology will make work easier? In this episode of...

15 Mars 22min

From NASA Engineer To Drata CEO: Adam Markowitz On Building Trust In The AI Age

From NASA Engineer To Drata CEO: Adam Markowitz On Building Trust In The AI Age

How do you build trust in a business environment where security reviews, compliance demands, and vendor risk checks can slow everything down just when companies are trying to move faster? In this epis...

15 Mars 26min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
flashback-forever
rss-sanning-konsekvens
spar
rss-krimreportrarna
rss-vad-fan-hande
motiv
politiken
rss-flodet
olyckan-inifran
rss-frandfors-horna
grans
aftonbladet-daily
rss-aftonbladet-krim
blenda-2
krimmagasinet
the-power-meeting-podcast