1730:  Unlock Your Digital Potential Through Experimentation and Personalisation
Tech Talks Daily25 Sep 2021

1730: Unlock Your Digital Potential Through Experimentation and Personalisation

The pandemic's impact on the acceleration of digital means that just providing a personalized experience to customers is no longer good enough. In order to succeed and stay one step ahead of the competition, brands need to embrace a data-driven approach to optimize every digital experience based on outcomes.

Justin Anovick, Chief Product Officer at digital experience company, Optimizely joins me on Tech Talks Daily. We talk about how businesses can unlock digital potential through a combination of personalization and experimentation.

Justin also discusses why it's so important to look beyond just personalisation and the importance of combining this with experimentation in order to move away from guesswork and gut decisions to use data to a more scientific approach that will provide customers with the best digital experience possible.

About Optimizely

With its digital experience platform (DXP), thy equip teams with the tools and insights they need to create and optimize in new ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely's 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Peloton, Uber, AMEX, WSJ, Santander, KLM and Mazda enrich their customer lifetime value, increase revenue and grow their brands.

`

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(2000)

AI in HR: Dayforce on Why Governance Helps Companies Move Faster

AI in HR: Dayforce on Why Governance Helps Companies Move Faster

What happens when AI moves beyond writing emails and summarizing meetings and starts influencing who gets hired, promoted, and paid? In this episode of Tech Talks Daily, I speak with David Lloyd, Chie...

23 Juli 0s

How IBM Is Turning Agentic AI Into Measurable Business Value

How IBM Is Turning Agentic AI Into Measurable Business Value

What separates an impressive agentic AI demonstration from a deployment that produces measurable business value across an entire company? In this episode, I speak with Frank Theisen, Vice President of...

22 Juli 0s

Why Extreme Networks Says Executives Now Expect AI ROI Within Weeks

Why Extreme Networks Says Executives Now Expect AI ROI Within Weeks

How quickly should an AI investment begin producing measurable business results? In this episode, I speak with Monica Kumar, Executive Vice President and Chief Marketing Officer at Extreme Networks, a...

21 Juli 0s

Commvault: Why Your Disaster Recovery Plan Could Make Ransomware Worse

Commvault: Why Your Disaster Recovery Plan Could Make Ransomware Worse

Could the disaster recovery plan designed to protect your company make a ransomware incident even worse? In this episode, I speak with Darren Thomson, Vice President and Chief Technology Officer for E...

20 Juli 30min

How AI Is Taking the Guesswork Out of Cross Border Delivery

How AI Is Taking the Guesswork Out of Cross Border Delivery

Why can we track a meal traveling across town almost minute by minute, yet an international parcel can seemingly disappear between checkout and delivery? In this episode, I speak with Dieter Van Putte...

19 Juli 28min

What Non-Technical Founders Need to Know Before Building With AI

What Non-Technical Founders Need to Know Before Building With AI

Do you need to understand code before you can build a technology company or lead a team of developers? Five years after our previous conversation, I welcome Sophia Matveeva back to the podcast. Sophia...

19 Juli 38min

Why AI Cannot Fix a Business It Does Not Understand

Why AI Cannot Fix a Business It Does Not Understand

What happens when an AI agent begins influencing business decisions without fully understanding the systems, processes and dependencies behind them? In this episode, I speak with Bert van der Zwan, CE...

18 Juli 21min

How AI Voice Scams Turn Personal Phones Into a Business Risk

How AI Voice Scams Turn Personal Phones Into a Business Risk

Can you still trust an incoming phone call when AI can imitate a familiar voice, personalize the conversation and target information specifically to you? In this episode, I speak with Alex Quilici, CE...

18 Juli 18min

Populärt inom Politik & nyheter

svenska-fall
p3-krim
aftonbladet-krim
rss-krimstad
aftonbladet-daily
flashback-forever
rss-sanning-konsekvens
rss-krimreportrarna
motiv
mannen-utan-spar
tv4-nyheterna-story
rss-frandfors-horna
de-fyras-gang
rss-flodet
spar
rss-vad-fan-hande
olyckan-inifran
rss-aftonbladet-krim
krimmagasinet
politiken