The Brand Marketing Show7 Mars 2023

Cracking The Code On International Women's Day

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.

Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities.

Let's look at the stats for 2022:

We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c.
Women comprise 51% of the Australian workforce, but represent only:
34.5% of key management positions
32.5% of directors
19.4% of CEOs, only 7% of which are in publicly listed companies
18% of board chairs
Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark.

Not exactly equal right?

Today's interview isn't just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models.

Today's guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around.

Celebrate International Women's Day with us and be inspired by the future with Dr Eva Balun-Vnuk.

For the full show notes visit https://www.catherinelangman.com/episode-164/

Discover Eva and HerTechPath at:

Website www.hertechpath.org

Linkedin https://www.linkedin.com/company/hertechpath/

Instagram https://www.instagram.com/hertechpath/

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