How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now."

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(659)

Estée Lauder vs L'Oréal | Do or Dye | 2

Estée Lauder vs L'Oréal | Do or Dye | 2

It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word ab...

8 Feb 202123min

Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1

Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1

It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality m...

3 Feb 202127min

SpaceX vs Blue Origin | To Infinity And Beyond | 7

SpaceX vs Blue Origin | To Infinity And Beyond | 7

As the Space Race moves into the present day, Elon Musk recoups SpaceX’s losses and edges ahead of Blue Origin.But now his competition is coming not just from Jeff Bezos, but from like-minded dreamers...

1 Feb 202122min

SpaceX vs Blue Origin | The Next Generation | 6

SpaceX vs Blue Origin | The Next Generation | 6

It's 2016 and Virgin Galactic is about to re-enter the space race following its fatal test flight two years earlier.But the company's early lead in human spaceflight is eroding fast. Blue Origin, Boei...

27 Jan 202126min

SpaceX vs Blue Origin | Space War | 5

SpaceX vs Blue Origin | Space War | 5

It's 2013 and the long cold war between Blue Origin and SpaceX is about to go nuclear.The clash begins when NASA puts its most famous launchpad up for lease, and escalates fast.Soon SpaceX, Blue Origi...

25 Jan 202126min

SpaceX vs Blue Origin | Rise of the Dragon | 4

SpaceX vs Blue Origin | Rise of the Dragon | 4

It's 2009 and a new president is looking to shake up the space world by opening up the stars to private industry. But with NASA’s space shuttle about to retire, the United States soon won't be able to...

20 Jan 202123min

SpaceX vs Blue Origin | Burning Up | 3

SpaceX vs Blue Origin | Burning Up | 3

It's 2005 and SpaceX is about to find itself exiled to a tropical island, but this is no vacation. It's in a race against time to get the Falcon 1 rocket into orbit before Musk's millions runs out. Bu...

18 Jan 202126min

SpaceX vs Blue Origin | Reaching for the Stars | 2

SpaceX vs Blue Origin | Reaching for the Stars | 2

It's 2003 and in the Mojave Desert, renegade aviation genius Burt Rutan is building a spaceship funded by Microsoft co-founder Paul Allen.But while Rutan and Allen are preparing to launch the world's ...

13 Jan 202126min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
loungepodden
kapitalet-en-podd-om-ekonomi
tabberaset
rss-dagen-med-di
dynastin
lastbilspodden
affarsvarlden
market-makers