How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now."

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(659)

TikTok vs Instagram | Lights Out | 5

TikTok vs Instagram | Lights Out | 5

It's July 2020. TikTok usage has skyrocketed during the COVID-19 pandemic, but it faces an unexpected threat — powerful politicians with their own agenda. Now, TikTok must find a solution or risk bein...

14 Dec 202025min

TikTok vs Instagram | Hitmaker | 4

TikTok vs Instagram | Hitmaker | 4

It’s November 2018. Mark Zuckerberg takes a hit as his copycat TikTok product fails miserably. Then, Instagram faces another disaster when a security breach draws ire from users. But Zuckerberg decide...

9 Dec 202028min

TikTok vs Instagram | Dance, Dance, Revolution | 3

TikTok vs Instagram | Dance, Dance, Revolution | 3

It's August 2016 and Instagram co-founders Kevin Systrom and Mike Krieger are about to pull off the tech equivalent of a heist — and they just might get away with it. But despite its success, Instagra...

7 Dec 202024min

TikTok vs Instagram | Small Place, Big Dream | 2

TikTok vs Instagram | Small Place, Big Dream | 2

It’s the mid '90s and Kevin Systrom is editing a video game. It's his first taste of coding, but it won't be his last. When he grows up, he's going to build a product used by more than a billion peopl...

2 Dec 202022min

TikTok vs Instagram | Codename | 1

TikTok vs Instagram | Codename | 1

It’s July 2010, and Kevin Systrom is on holiday in Mexico when he has an idea for how to save his failing app: offer filters to make users’ photos more appealing. He gets back to San Francisco and tea...

30 Nov 202027min

Why Black Friday Will Look Different This Year | 8

Why Black Friday Will Look Different This Year | 8

Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the ...

25 Nov 202027min

Denim Wars | Are Your Jeans Blue or Red? | 7

Denim Wars | Are Your Jeans Blue or Red? | 7

Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but naviga...

23 Nov 202022min

Denim Wars | The Unravelling | 6

Denim Wars | The Unravelling | 6

It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing ene...

18 Nov 202026min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
loungepodden
kapitalet-en-podd-om-ekonomi
tabberaset
rss-dagen-med-di
dynastin
lastbilspodden
affarsvarlden
market-makers