From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/ Sophia Kianni: https://www.instagram.com/sophiakianni/ Phia: https://www.instagram.com/phiaco/ The Burnouts Podcast: https://www.instagram.com/theburnouts/ FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss Amanda Goetz: https://www.instagram.com/theamandagoetz/ https://girlboss.com/pages/ambition-2-0-podcast SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/ For all other Girlboss links: https://linkin.bio/girlboss/ DISCLAIMER This episode is sponsored by Semrush. Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to refresh your brand, with Olivia Christian, brand strategist

How to refresh your brand, with Olivia Christian, brand strategist

On this week's episode of Girlboss Radio, Sophia chats with Olivia Christian, a brand strategist and Vistaprint brand ambassador who went from working in politics to helping small business owners and side hustlers craft their identity and tell a captivating brand story. Because when you know how to tell people who you are, what you do, and why you do it—well—you’re able to open doors for yourself, your business, and so much more. Tune in to hear how Olivia moves past failure and fear, her tips for networking, and the key elements that go into a winning elevator pitch. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Mars 202046min

How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

Suzi Weiss-Fischmann, widely known as the First Lady of Nails, is the co-founder and creative visionary behind OPI. On this episode of Girlboss Radio, she joins Sophia Amoruso to talk about how she rebranded the professional nail industry in the '80s and '90s (with a lasting impact still felt today), how as a Hungarian-born woman she became the embodiment of the American dream, and what her process is for coming up with those iconic nail polish color names season after season. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Mars 202055min

How can we help women advance at work, with Dee Poku-Spalding, of WIE

How can we help women advance at work, with Dee Poku-Spalding, of WIE

This week's Girlboss Radio guest has made it her mission to help other women succeed—which makes for an especially poignant conversation ahead of International Women's Day. Tune in to hear Sophia chat with Dee Poku-Spalding, the founder and CEO of WIE Network, a platform for women leaders from around the globe. Hear how Dee went from studying math to marketing big-time Hollywood films and what led her to found a women's empowerment organization. Plus, Dee shares some advice on tricky workplace scenarios from listeners. To learn more about WIE Network, visit: https://www.wienetwork.org/ To keep up with Dee on social, follow her at: https://www.instagram.com/deepoku/ Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Mars 202048min

How to make fashion size inclusive, with Alex Waldman of Universal Standard

How to make fashion size inclusive, with Alex Waldman of Universal Standard

Episode description: Joining Sophia Amoruso on this week’s episode of Girlboss Radio is Alex Waldman, Co-founder and Creative Director of Universal Standard, the first—and only—brand to offer clothing for *all* women, in one place. Alex is determined to do the work to make the fashion industry more inclusive (and not just talk about it). Through Universal Standard, she’s leading the charge to adjust the fit scale for a realistic representation of all women and all body types. Tune in to hear exactly what it takes to disrupt an industry that shockingly, doesn’t exactly welcome change. To shop Universal Standard, go to https://www.universalstandard.com/ Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 202053min

How to beat the odds—and win, with Morgan DeBaun, founder and CEO of Blavity

How to beat the odds—and win, with Morgan DeBaun, founder and CEO of Blavity

As one of the few young, black female founders in Silicon Valley, Morgan DeBaun is in a league of her own. And as the founder and CEO of Blavity, she's grown the media and technology company from a small newsletter to the largest digital media brand for black millennials and Gen Z-ers. Under Morgan’s leadership, Blavity has acquired two other media properties and she’s raised more than $9M in venture funding for the business. But that’s only part of Morgan’s entrepreneurial streak. She’s also launched successful summits, like #AfroTech (which just so happens to be the largest tech conference in Silicon Valley for African Americans)—and, she’s even launched her own skincare line. Achieving all of this, though, wasn’t as easy as it is to list off her accomplishments. Tune in to this week’s episode of Girlboss Radio, where Sophia sits down for an honest and frank conversation with Morgan about the unique challenges female founders face in Silicon Valley and why, from Day One, Morgan was thinking strategically about how she could beat the odds and make her mark as an entrepreneur. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Feb 202058min

A Galentine’s Day Special, with Sophia’s friend, Monika Norwid

A Galentine’s Day Special, with Sophia’s friend, Monika Norwid

For this week’s episode, we’re trying something a little different! When February rolls around, there’s no shortage of Valentine’s Day themed content—and it can be really overwhelming, *especially* if you’re single. But, lest we forget, romantic love isn’t the only kind of love we can celebrate this time of year. Tune in for this special, Galentine’s Day-themed episode where Sophia chats with one of her real-life best friends, Monika Norwid, a writer for Grey Magazine. Join the two for an intimate, free-flowing conversation about all things Valentine’s Day and why celebrating friendship is perfect no matter the time of year. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Feb 202058min

How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

After years of working in the fashion industry, Emma Grede felt exhausted by the lack of diversity on runways, in ads, and behind the scenes. When she had the brilliant idea for Good American, a size-inclusive fashion brand, she brought her pitch directly to Khloe Kardashian, who shared in her desire to truly diversify the fashion world and mediascape. In 2016, they launched their brand with a wide array of sizes, and have continued to put their money where their morals are with diverse campaigns. This week on Girlboss Radio, Grede talks about creating the pitch that changed her life, the future of the fashion industry, and scaling a company while keeping her values at the heart of it all. To shop Good American, go to: https://www.goodamerican.com To keep up with Emma, follow her at: https://www.instagram.com/emmagrede Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Feb 202057min

How to ask for what you want—and get it, with Amy Pascal, film producer and business executive

How to ask for what you want—and get it, with Amy Pascal, film producer and business executive

Ah, imposter syndrome. Many of us know it as more than just a buzzword—we know it to be a very real experience of feeling unqualified, unprepared, and unworthy, despite all evidence to the contrary. While nearly 70 percent of all people experience imposter syndrome in their lives according to The Journal of Behavioral Science, it's a hot button issue for women in the workplace in particular, who have more access to male-dominated industries, high-ranking positions, and financial power than ever before. This week, on GirlbossRadio, we hear from business executive and film producer Amy Pascal (she's behind some of your fave female-centric films including Little Women and the 2016 Ghostbusters remake) on how to not feel like a fake when you *are* the real deal. Plus, hear exactly how to ask for more money at any job, how you can elevate other women in your industry, and when you know it's time to walk away. Tune in for plenty of work wisdom, wherever you listen to podcasts. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Jan 202052min

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