From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/ Sophia Kianni: https://www.instagram.com/sophiakianni/ Phia: https://www.instagram.com/phiaco/ The Burnouts Podcast: https://www.instagram.com/theburnouts/ FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss Amanda Goetz: https://www.instagram.com/theamandagoetz/ https://girlboss.com/pages/ambition-2-0-podcast SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/ For all other Girlboss links: https://linkin.bio/girlboss/ DISCLAIMER This episode is sponsored by Semrush. Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders Learn more about your ad choices. Visit megaphone.fm/adchoices

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Kate Ryder, founder and CEO of Maven

Kate Ryder, founder and CEO of Maven

On this episode of Girlboss Radio, Sophia welcomes Kate Ryder, founder and CEO of Maven. Maven is working to turn healthcare on its head—redefining medical care for the digital age. Because women make approximately 80 percent of the health care decisions in their families. They take the lead role in choosing health plans, scheduling doctor’s appointments and making sure that their families are getting the care they need. And yet, they are underserved and often overlooked—especially in telemedicine. Enter Kate and her company Maven, a digital clinic for women that connects patients directly with healthcare practitioners, anywhere, on demand. Here's how and why she built it. And how she transitioned from journalist to VC to founder.    Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Sep 201743min

Kelly Mullens Brown, President, Ryan Seacrest Enterprises

Kelly Mullens Brown, President, Ryan Seacrest Enterprises

Kindness counts in business—just ask Kelly Mullens Brown, a woman who’s involved in...pretty much everything at Ryan Seacrest Enterprises.On this episode, Mullens Brown gives us a look inside Ryan Seacrest's complex and rapidly growing portfolio of media, tech, and entertainment businesses. She also gets honest about her battle with cancer, why a tough childhood only made her stronger, and how women should support other women in the workplace.  Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Sep 201746min

Gwyneth Paltrow, founder and CEO of goop

Gwyneth Paltrow, founder and CEO of goop

Gwyneth Paltrow, founder and CEO of goop, joins Sophia for a candid conversation about the path that led her from acting to entrepreneurship and also addresses the controversy facing the brand that she built.  Plus, a quick preview of what’s coming up on girlboss.com with Editorial Director Jerico Mandybur. Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Aug 201752min

The Return of Girlboss Radio with Guest Roxane Gay

The Return of Girlboss Radio with Guest Roxane Gay

Sophia Amoruso’s Girlboss Radio is back with a vengeance. In the first new episode, you’ll get a quick preview of what’s on girlboss.com with editorial director Jerico Mandybur—plus, a conversation with one of the most prolific writers of our time, Roxane Gay. Covering everything from Gay’s latest work, Hunger: A Memoir of (My) Body, fatphobia, to writing and the meaning of “success,” get ready for a warm and stimulating conservation—the first of many. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Aug 201750min

Amel Monsur, Executive Creative Director Vice Media

Amel Monsur, Executive Creative Director Vice Media

Amel Monsur is the Executive Creative Director at VICE, the world's leading youth media brand and content creation studio. At VICE, Amel has led project and content development across i-D & Noisey, VICE's fashion cultural and music channels, as well a variety of branded campaigns that live off-channel. Amel's background is at the intersection of fashion, music and news, and she previously served as the Creative Director for Prince -- yes Prince! On the podcast, Amel discusses her early days working for Target, what it's like to be a creative working for a superior creative like Prince, and why creating content with a purpose is important these days. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Dec 201654min

Danielle Weisberg & Carly Zakin, Co-founders theSkimm

Danielle Weisberg & Carly Zakin, Co-founders theSkimm

This week, we have not one, but two guests on Girlboss Radio - Carly Zakin and Danielle Weisberg, the Co-founders of theSkimm! TheSkimm started a daily newsletter, giving its readers all the news and info to start the day. It's since grown into an 'audience company' that has a circulation of over 4 million active readers including fans such as Oprah and Hoda Kotb. Carly and Danielle met studying abroad together in college and several years later they both found themselves working at NBC News. They became fast friends, roommates, and eventually co-founders. On the podcast, the Sophia, Carly, and Danielle discuss how the co-founders met, how Danielle and Carly engage with their Skimmbassadors, and how they've learned to manage their growing team over the years. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Dec 201651min

Tracey Cunningham, Celebrity Hair Colorist & Owner Méche

Tracey Cunningham, Celebrity Hair Colorist & Owner Méche

You many not know Tracey, but you definitely know her work. She’s colored the famous locks of Jennifer Lopez, Lily Aldridge, Khloe Kardashian, and our very own Sophia Amoruso. She got her start working for none other than Bette Midler who put her through beauty school! Afterwards Tracey quickly rose through the ranks at the best salons in LA - Art Luna, Sally Hershberger, Byron & Tracey among others. In 2012, she and stylist Neil Weisberg teamed up to combine the best of styling and coloring in the business with Méche. On the podcast, Tracey reminisces about styling Bette's hair while combing through cookbooks, how she knew she could be a great colorist, and how beauty regimens like coloring might fix short-term problems but maybe not the longterm ones in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Nov 201654min

Alyssa Mastromonaco, COO Vice Media

Alyssa Mastromonaco, COO Vice Media

From her early days bagging groceries, Alyssa Mastromonaco realized she had a gift for logistics. That gift led her all the way to the White House where she served as President Obama’s Deputy Chief of Staff. If you wanted to talk to President Obama, you had to go through Alyssa first. She left politics in 2014, and now works as the Chief Operating Officer of Vice Media. On this week’s episode, Sophia and Alyssa discuss Alyssa’s early days interning for Bernie Sanders, what good leadership means, and Alyssa’s hilarious misadventures in Buckingham Palace and on Marine One. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Nov 201645min

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