From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/ Sophia Kianni: https://www.instagram.com/sophiakianni/ Phia: https://www.instagram.com/phiaco/ The Burnouts Podcast: https://www.instagram.com/theburnouts/ FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss Amanda Goetz: https://www.instagram.com/theamandagoetz/ https://girlboss.com/pages/ambition-2-0-podcast SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/ For all other Girlboss links: https://linkin.bio/girlboss/ DISCLAIMER This episode is sponsored by Semrush. Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders Learn more about your ad choices. Visit megaphone.fm/adchoices

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Petra Cortright, Artist

Petra Cortright, Artist

Petra Cortright is an artist for the digital age. She is renowned for her webcam self-portrait videos, which she uploads onto Youtube. Her work has gained serious recognition in the art world and has been featured in The New Museum, Rhizome, and the Venice Biennale. For the past two years Petra's collaborated with Stella McCartney on a series of video projects for her eponymous fashion line. On the podcast, Sophia and Petra discuss Petra's early competitive soccer days, collaborating with Stella, and loving internet trolls. This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And by Club W. Club W is a revolutionary new wine club that sends you wine directly to your door. Go to Clubw.com/GIRBOSS to get 50% off your next order. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Feb 201643min

Amanda Bacon, Founder and Owner, Moon Juice

Amanda Bacon, Founder and Owner, Moon Juice

Amanda Bacon grabs headlines, not only for her one-of-a-kind juices, but also for the celebrity clients who love what she makes. The founder and owner of the Los Angeles-based juice bar, Moon Juice, Amanda sees juice not just as nourishment, but as a tonic for improved beauty, balance, and overall well-being. Amanda shares her unconventional story of rising to the top, beginning with a job that isn’t usually equated with CEOs. This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Feb 201644min

Moj Mahdara, CEO Beautycon

Moj Mahdara, CEO Beautycon

Moj Mahdara is always on the forefront of all things digital. Her current project? Beautycon Media. Beautycon is the global community of content creators, celebrities, fans and brands that come together to celebrate all things fashion, beauty, and style of the Gen Z and Millennial lifestyle. Prior Beautycon, Moj started two other digital agencies, MMA and Made with Elastic. On this episode, Sophia and Moj discuss Moj's college radio station days, creating brilliant brand partnerships, and how today's Beautycon girls embody the Riot grrrl movement. http://www.girlboss.com/    This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Feb 201642min

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow has the food world talking. Her restaurant Sqirl's inventive take on breakfast and lunch has customers lining up for her signature rice bowls and jams. The New York Times food columnist Mark Bittman calls her dishes "downright revolutionary". But Jessica's career hasn't been a straight path to the kitchen. On this episode, Sophia and Jessica discuss Jessica's competitive ice skating days, sending a cold e-mail to #girlboss and chef Anne Quatrano, and the exciting future of Sqirl. http://www.girlboss.com/   This episode of #GirlbossRadio is brought to you by Club W. Club W is a revolutionary new wine club that sends you wine directly to your door. Go to Clubw.com/GIRBOSS to get 50% off your next order. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Jan 201631min

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew is a serial entrepreneur. She was the CEO of the Wedding List, an online bridal registry company, which she sold to Martha Stewart Omnimedia in 2001. She's also consulted high end brands like Bergdorf Goodman and Intermix. In 2013, she launched her latest company, Beautycounter, a cosmetics line that creates safe, healthy and fashion forward beauty products. On the podcast, Sophia and Gregg discuss Gregg's early days at Xerox, her unexpected foray into politics, and Beautycounter's mission to better the world.   Today’s show is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you’ve got to try FreshBooks. Go to FreshBooks.com/girlboss for your free 30-day trial. Today's show is also brought to you by MeUndies. MeUndies makes the world’s most comfortable underwear that come in tons of styles. Head to MeUndies.com/GIRLBOSS to get free shipping and 20% off your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Jan 201643min

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich is a media force. As the Co-Founder and Global Editor-in-Chief of Refinery29, Christene has grown the company from a niche website about New York boutique designers into a lifestyle brand that's expanding globally. Before founding at Refinery29, Christene held positions at The Daily, Gourmet Magazine, and The New Yorker. On this episode, Sophia and Christene discuss their parallel career trajectories, brand identity, and the late David Bowie. This episode is brought to you by Squarespace. When you decide to sign up for Squarespace, make sure to use the offer code GIRLBOSS to get 10 percent off your first purchase. This episode is also brought to you by FreshBooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Jan 201649min

Courtney Love, Musician & Actress

Courtney Love, Musician & Actress

Courtney Love is outspoken, unapologetic, and fierce. Her band Hole was nominated for multiple Grammys and their albums Live Through This and Celebrity Skin went platinum. She's also a Golden Globe nominated actress. Courtney's iconic style has influenced the likes of Givenchy, Yves Saint Laurent, and now, Nasty Gal. The two discussed working with Andy Warhol, the price of fame, and their new Courtney Love x Nasty Gal collaboration.  Today's show is brought to you by Club W. Don't ever come home to a wine-free house again. Go to ClubW.com/Girlboss for 50 percent off your first over. ClubW.com/Girlboss Today's show is also brought to you by FreshBooks. FreshBooks makes creating and sending invoices, organizing your expenses, and tracking your hours the easiest part of your day. Go to Freshbooks.com/girlboss for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 201657min

#GirbossRadio Sophia and Liz Holiday Special

#GirbossRadio Sophia and Liz Holiday Special

On this festive mini episode of #GirlbossRadio Sophia and Liz talk about  nose hair trimmers (among other things) and their #Girlbossmoment of the year! Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Dec 20159min

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