Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE
CX Today29 Okt 2025

Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE

CX Today's Charlie Mitchell hosts a conversation about how mapping out customer service experience and uniting the team around those maps. To dig into the challenges and opportunities, he's joined by: Katie Stabler, Founder of CULTIVATE Customer Experience by Design Paul Hughes, Head of CX Sales for the UK, Ireland & South Africa at Mitel Early in the discussion, Stabler emphasizes why journey mapping often falls short, and how bias, poor data application, and siloed thinking can dera...

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Heineken Introduces Its Customer-Centric Approach and Data Strategy

Heineken Introduces Its Customer-Centric Approach and Data Strategy

Watch on YouTube. CX Today's Charlie Mitchell hosts Lalo Luna, Global Strategy & Insights Leader at The HEINEKEN Company. We consider Heineken's evergreen strategy and how it helps to drives better cu...

31 Juli 202310min

BIG CX News - The Latest on Verint's CCaaS Move & the Genesys Experience Index

BIG CX News - The Latest on Verint's CCaaS Move & the Genesys Experience Index

Watch on YouTube. CX Today's Charlie Mitchell presents the latest trending news from the customer experience world. He's joined by three prominent CX analysts to dissect the latest stories from the s...

11 Juli 202316min

Elsevier Transforms Its Contact Center Experience, with Impressive CSAT Gains

Elsevier Transforms Its Contact Center Experience, with Impressive CSAT Gains

Watch on YouTube. CX Today's Charlie Mitchell hosts Joep Everts, SVP of Customer Service at Elsevier. We discuss Elsevier's contact center transformation journey, considering: Why did Elsevier decid...

10 Juli 202316min

Generative AI In the Contact Center: Announcements, Use Cases, & Future Possibilities

Generative AI In the Contact Center: Announcements, Use Cases, & Future Possibilities

Watch on YouTube. CX Today's Charlie Mitchell hosts Stuart Dorman, Chief Innovation Officer at Sabio. We consider the evolution of generative AI and how it is influencing the contact center space. In...

27 Juni 202315min

Frontier Airlines Discusses Its Decision to Ditch Telephone Customer Service

Frontier Airlines Discusses Its Decision to Ditch Telephone Customer Service

Watch on YouTube. CX Today's Rob Scott hosts Leonardo Declich, Director, CX Digital Transformation at Frontier Airlines. We reflect on why Frontier chose to get rid of its contact center voice channe...

27 Juni 20233min

A Microsoft Teams Contact Center: How Can I Enhance My Voice and IM Channels?

A Microsoft Teams Contact Center: How Can I Enhance My Voice and IM Channels?

Watch on YouTube. CX Today's Charlie Mitchell hosts Jean-Nicolas Robitaille, Vice President of Product Management at ComputerTalk. We consider how to how businesses can better run their customer comm...

27 Juni 20239min

Sprinklr’s New Generative AI Innovations: An Inside Look

Sprinklr’s New Generative AI Innovations: An Inside Look

Watch on YouTube. CX Today's Charlie Mitchell hosts Buddy Waddington, an Insights & AI Solutions Specialist Manager at Sprinklr. We break down Sprinklr AI+, the CX vendor's new suite of Generative AI...

23 Juni 202320min

Topic & Sentiment Analysis In the Contact Center: Definitions, Use Cases, & Benefits

Topic & Sentiment Analysis In the Contact Center: Definitions, Use Cases, & Benefits

Watch on YouTube. CX Today's Charlie Mitchell hosts John Ortiz, Technology Sales Manager at MiaRec. We consider the topic and sentiment analysis in the contact center, discussing: Definitions for top...

19 Juni 202320min

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