20VC: Start Niche, Move Broader & Become Profitable Quickly with Melanie Perkins, Founder & CEO @ Canva

20VC: Start Niche, Move Broader & Become Profitable Quickly with Melanie Perkins, Founder & CEO @ Canva

Melanie Perkins, Founder & CEO at Canva the disruptive online platform allowing anyone to create professional quality designs. They have over 10m users from 179 countries and have funding from our friends at Shasta, Felicis and upcoming guests Blackbird Ventures and Airtree in Australia. Prior to Canva, Melanie was the Fusion Yearbooks which she grew to be the largest Yearbook publisher in Australia.

In Today's Episode You Will Learn:

1.) How did Melanie come to found Canva, what was the a-ha moment for her?

2.) How has Melanie looked to scale the team whilst maintaining the same core startup values and company ethos? What are the strategies at play here?

3.) What does it take to grow in international markets? Where were the benefits of founding Canva in the isolated tech ecosystem of Perth??

4.) What did Melanie look for in her investors? As a newbie to the VC scene how did she approach the fundraising process and what would she like to improve on?

5.) How can products that have both a free and a paid model offer enough in the free version to entice users, whilst retain enough for the paid to justify the price?

Items Mentioned In Today's Episode:

Melanie's Fave Book: Designing The Obvious

As always you can follow The Twenty Minute VC, Harry and Melanie on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

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20 VC 018: Seed Stage Investing with Stefan Glaenzer of Passion Capital

20 VC 018: Seed Stage Investing with Stefan Glaenzer of Passion Capital

Stefan Glaenzer is Founding Partner at Passion Capital an early stage VC fund who have invested in the likes of DueDil, GoCardless and CarThrottle. He is also Co-Founder of White Bear Yard, a co-worki...

9 Mars 201519min

20 VC 017: Nektarios Liolios of Startupbootcamp on Fintech, Pitching and London's Tech Scene

20 VC 017: Nektarios Liolios of Startupbootcamp on Fintech, Pitching and London's Tech Scene

Nektarios Liolios is Co-Founder and Managing Director of Startupbootcamp Fintech, the leading innovation program in the financial industry providing access to a global network of investors and VCs for...

5 Mars 201520min

20 VC 016: Y Combinator, Twitch.TV and Socialcam with Mike Seibel

20 VC 016: Y Combinator, Twitch.TV and Socialcam with Mike Seibel

Mike Seibel has enjoyed the most incredible career in the technology industry on both the Founder and the VC side of the table. He was Co-Founder and CEO of Justin.TV which was part of the Y Combinato...

2 Mars 201522min

20 VC 015: Marketplaces, IPOs and the NY Startup Scene with Lisa Wu

20 VC 015: Marketplaces, IPOs and the NY Startup Scene with Lisa Wu

Lisa is Vice President at Norwest Venture Partners (NVP), where she focuses on early to late stage investments with emphasis on consumer internet. Before joining NVP, Lisa worked in Amazon's Worldwide...

26 Feb 201517min

20 VC 014: Acquired by Salesforce turned VC with Kyle Lui

20 VC 014: Acquired by Salesforce turned VC with Kyle Lui

Kyle Lui is Principal at DCM Ventures where he helps entrepreneurs scale their companies and advise on product development across IOT, consumer internet and mobile and enterperise Saas. Prior to DCM, ...

23 Feb 201520min

20 VC 013: Frank Meehan Series A, Spark Labs and The Future of The Asian Tech Market

20 VC 013: Frank Meehan Series A, Spark Labs and The Future of The Asian Tech Market

Frank is Co-Founder and General Partner at Spark Labs Global seed fund where he has invested in 40 companies in the US, UK and Asia. Previously, Frank was part of Horizon Ventures where he represented...

20 Feb 201519min

20 VC 012: Angel Investing, Accelerators and AdTech with Clark Landry

20 VC 012: Angel Investing, Accelerators and AdTech with Clark Landry

Clark Landry is Founder and Chairman at Shift, the leading social advertising network for brands. He is also Executive Chairman of GraphEffect, a prominent social media marketing firm. In recent years...

18 Feb 201526min

20 VC 011: London's Early Stage Funding Scene with Thomas Jones

20 VC 011: London's Early Stage Funding Scene with Thomas Jones

A very exciting day on the 11th episode of The Twenty Minute VC as we welcome our 1st London based guest on the show, Thomas Jones. Thomas is Founder and Partner at Charlotte Street Capital, who inves...

9 Feb 201525min

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